Two of Blue Bell’s main competitors are: Unilever and Nestlé. As mentioned before, Unilever produces Breyer’s, while Nestlé produces Dreyer’s. These two brands are what keeps Blue Bell ranked third in the nation. In order to understand what keeps these competitors at the top, we must take a look at the company’s mission and how it has operated throughout the years.
Unilever is a consumer goods manufacturer based in the United States. Many of their brands include: Unilever, Axe, Bertolli, Caress, Country Crock, Dove, and TRESemme, among others like Breyer’s. The company retails in the United States, as well as internationally. In the U.S., it is headquartered in Englewood Cliffs, New Jersey.
Breyer’s was founded by William A. Breyer in 1866