In my opinion the recalls done by Blue Bell Creamery was a clear public relations move. When they pulled all their products out of stores, instead of just the ones that had be suspected of contamination was a clear attempt to gain the public’s trust. This decision showed the customers that they cared more about their safety than the company’s financial gain. If it was marketing I feel they would have only removed the products with issues, and upsold their other products to still make a profit.
When Blue Bell Creamery stopped production on all frozen treats I believe it was proactive and reactive. To stop in the areas affected was defiantly reactive, because it was after it came out that people were getting sick and dying. The proactive