Beneficial Health Communication And Social Marketing Campaigns

7 Beneficial Health Communication and Social Marketing Campaigns

Over 3.6 million nurses registered nurses (RNs) practice in the United States. [1] RNs represent the largest body of professional talent in country and serve as the foundation of health care services for the entire nation.

Preparing for the next Plateau

In 2010, the Affordable Care Act served as a catalyst that steered the focus of the American health care system toward population health. The discipline promotes preventative care as a means for citizens to stay healthy, avoid serious illnesses, and reduce emergency room visits as well as hospitalizations. To successfully advance this agenda, registered nurses must seek advanced training.

In this regard, United States nursing associations are urging RNs to trade up from pursuit of the traditional Advanced Practice Registered Nurse (APRN) accreditation to the new nursing standard of Doctor of Nursing Practice (DNP) credential. This intensive learning track prepares advanced nurses to play an enhanced role in promoting the well-being of the population.

What Makes Populations Healthy?

As early as 2003, doctors David Kindig and Greg Stoddart defined population as ““the health outcomes of a group of individuals, including the distribution of such outcomes within the group.” [2] This

[5] The program advises citizens to consume 5 to 9 helping of these nutritious foods every day. The National Cancer Institute and the Produce for Better Health Foundation launched the program in 1991. Since then, the U.S. Food and Drug Administration (FDA) has taken the lead of this successful population health initiative. Today, the FDA collaborates with the National Cancer Institute, the Produce for Better Health Foundation, the United States Department of Agriculture, the American Cancer Society, and other population health advocates to deliver this message to the