Best Buy Co. Inc.: Porter's Five Forces Model

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Best Buy Co., Inc. is a multi-national retailer of electronics, entertainment products, and services. It currently operates a total of 1,631 stores in the United States, Canada, and Mexico, and employs more than 125,000 people. The company has a broad portfolio, which includes many brand names such as Best Buy, Future Shop, Geek Squad and much more, with multiple selling channels. Best Buy is the largest consumers’ electronics retailer with $39,528 million in revenue for the fiscal year 2016. We used several techniques including Porter’s five force model to look into Best Buy internally and externally and concluded that Best Buy faces fierce competition both online and in-store. This fierce competition drives prices down. Consumers are extremely

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