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Whole Foods Porter's Five Forces

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Five Force Analysis:
Threat of new entry: Medium
The threat of entering the Food retail industry is medium because of the moderate capital required. Though to it will take time to gain a reputation like Whole Foods and market on that, it is pretty easy for small local retailers to provide strong competition locally. But it is difficult to compete against the giants globally.
Level of Rivalry: High
The level of competition is intense in the grocery industry. The organic foods niche grows at a rapid pace attracting a lot of competition to this industry. Stiff competition is provided by giants like Trader Joe and Kruger who are entering the organic market which was once a specialty of Whole Foods. Over the past year Whole Foods slashed prices
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