CASE STUDY 2 INTRODUCTION Julia Juice, one of the world’s largest juice retailers who owns 1200+ stores in whole UK and USA. As it grows by year 2005 the growth becomes three times. Porter’s 5 Forces Porter 's competitive analysis will help us to understand the competitiveness of JJ business environment, and identify their strategy 's potential profitability. This is valuable, since, when you comprehend the powers in your condition or industry that can influence your gainfulness, you 'll have the capacity to alter your procedure as needs be. For instance, you could take reasonable preferred standpoint of a solid position or enhance a frail one, and abstain from making incorrectly strides in future. Competitive Rivalry. This force will identify the …show more content…
• Moreover, JJ has now free WIFI zone which made majority of their customers to come in store. When customer base is increasing, buyers power is high. Threat of Substitution. This force states the prospects of JJ’s buyers to find other fast food outlets or juice bars who provide the same services in a different manner. • As JJ provides high quality of juices, if someone does not compromise with the quality and serve with different ingredients for juices. Buyers can find substitute. • And revamps done in IT by JJ would take some time for other to do the same. For example, JJ digital network, Pre-paid app etc. Threat of New Entry This is valuable, since, when you comprehend the powers in your condition or industry that can influence your gainfulness, you 'll have the capacity to alter your technique as needs be. For instance, you could take reasonable favorable position of a solid position or enhance a feeble one, and abstain from making incorrectly strides in future. • Threat of New Entry is not intense, because JJ has its hold in Market from10 years and they re-established them after 2009 with new technology and strategies. JJ itself planning to open 600 new stores which makes new entrants to stop coming in