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Best Buy Case

635 Words3 Pages

Client
Best Buy is the nation’s largest-volume specialty retailer of consumer electronics, personal computers, entertainment software and appliances. It operates more than 400 retail stores in 41 states as well as www.bestbuy.com. The bricks-and-clicks retailer is headquartered in Eden Prairie, Minn. Best Buy is a Fortune 500 company with earnings of
$347 million in 2000. The company continues aggressive growth with recent acquisitions of Musicland Stores Corp. and Magnolia Hi-Fi Inc. Best Buy plans to open new stores in the United States and Canada and to expand product lines and capabilities on its e-commerce Web site.
Challenge/Objective
Tim Anglum, Best Buy’s CRM director, explains that the company wanted to emulate an
“old corner store” …show more content…

INSOURCE data helps the company perform thorough segmentation analysis to identify new customer segments, better understand existing customers, more precisely target promotions and identify key locations for expansion.
“INSOURCE helps us get deeper insight into our customers,” Anglum explains. After enhancing customer data with INSOURCE marketing information, it’s possible for Best
Buy to better understand the types of products its customers will be interested in. For example, customers buying video games may have children and may soon be in the market for a Walkman®, an MP3 player or other popular personal electronics. After appending age, presence of children information and other relevant data to their customer database, it’s possible for Best Buy to segment consumer groups for the most appropriate offers. Best Buy’s comprehensive customer database also enables operational efficiencies such as quickly producing duplicate receipts for returns or repairs, and validating a customer’s current address for home-delivery of merchandise.
“We are very excited about using Experian’s data and see huge potential for

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