BRAND EQUITY
Best Buy Co. is one of the most known brands in the United States and Canada for electronics. It has also a good position in the internet, her website is the sixth largest shop online in the United States, according to Statista with 31 million users a month. This brand is also one of the few consumer electronic chains to have survived in today’s highly competitive retail Marketplace.
When costumers think in Best Buy they usually feel as a successful and trustable brand because it has a good reputation with costumers and a proven ability to retain customer loyalty. They have a great variety of products and that’s is also a good point of view in the relation with costumers and their good image. Best Buy have good relationship not only with costumers, also with the most known brands, as Apple. It was in 2015 the second store in the United State to sell the Apple Watch, after the
…show more content…
Equity Piramid
Salience
Best Buy is an electronic store that offer a wide range of different brands electronics products and repair assistance for them.
Performance
They offer a large variety of products and all type of electronics brands, also a popular brands and that’s why people trust on Best Buy. They usually have great deals on holidays days and that’s why Best Buy is known as a good choice for costumers. They offer also consumer attention and the opportunity to fix your electronics devices purchase in their stores.
Imagery The profiles of Best Buy consumers are widely. It can be said that all the people who are looking for a good electronic product and that people who like to compare between different brands. Best Buy have a very loyal consumers and a good relation with