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Amazon Vision Statement Analysis

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The Amazon vision statement is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online (Amazon.com). There are three important characteristics such as Global reach, Customer prioritization, and the widest selection of products. Global reach with Amazon is to make the company globally with authority in a e-commerce retail online. Customer prioritization is the customer is the most important people and comes first in the online business. Amazon’s vision statement is to continue on increasing the product lines and keep on growing the markets. For example, if a product is offered on eBay at a certain price, then Amazon will offer a cheaper price to attract customers. The last one is the widest selection of products which is …show more content…

Amazon had the advantage over Walmart, Best Buy, and Netflix in some cases. Amazon and Walmart both have the online shopping experience, but Amazon does their best to have lower prices than Walmart. Some customers love the fact they do not have to go to Walmart and fight the long lines and shop in the privacy of their home. Amazon’s stability is in their revenue and the net sales are more than Walmart. Amazon goal is to lower their prices than Walmart. Walmart feels threaten by Amazons by wanting to improve their sales, inventory, and the store website. Best Buy competes with Amazon by changing the store appearances. Personally, I have gone to Best Buy and see something that I wanted was too expensive. So, Amazon would have the product at a cheaper price. Amazon has the competitive advantage over Netflix because of pricing. Netflix is $7.99 a month at $95.88 a year when Amazon customer can get Amazon Prime for $79.00 a year. Netflix only offers movies to watch. Amazon offers more for the price. Endless streaming, two-day shipping, and an option to receive a free kindle book each month (Amazon.com,

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Home Depot has changed theirs over the years to incorporate eight corporate values that are designed to guide the actions of employees at all levels, they are: taking care of our people, giving back to our communities, doing the right thing, excellent customer service, creating shareholder value, building strong relationships, entrepreneurial spirit and respect for all people (Home Depot, 2015). For the Lowe’s organization, their vision is straightforward stating they will provide customer-valued solutions with the best prices, products and services to make Lowe’s the first choice for home improvement (Lowe’s, 2015). Home Depot breaks down their vision into sections so there is no room for interpretation. Although a blanket statement is the direction most organizations go, ensuring the vision is understood and practiced is more effective when it is strategically

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Records show due to Walmart is all around the place, gross domestic prices have gone up in an amount. Even though Walmart set up bad labor and gives bad opportunities to their employees, customers still thinks it is very convenient due to the low price. Since it is all around the corner, it is easy for people to walk in and walk out in any minute. The shopping carts are also a useful tool for customers to pick up their products, they also have small drive shopping carts for disables so they can even come to the store without any help. Nothing is better than Walmart in my opinion.

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Members could now watch movies from their TVs, game consoles, and mobile devices. After this, Netflix's earnings increased by 63% and the number of subscribers was over 20 million. Many countries across the globe were able to subscribe to Netflix by the year 2014.

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Amazon is number one in competing Walmart especially in online retailer and now opining fiscal stores starting with Amazon Campus store in 2015, available at several college campuses in US the Amazon Campus stores serve as a central hub where student retrieve deliveries from lockers and drop off returns, all free of charge. Over the past three years, while Walmart’s sales grew by 8.6 %, revenue at Amazon has nearly doubled. Then, Costco is also major competitor to Walmart, particularly to Sam’s because of its low price.

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Thus if we analyse the value chain is almost the same for Walmart, Amazon and eBay. Condiering the comeptetive forces anlaysis ofr all three : • Rivalry in the industry: This is fairly weaker; however Wal-Mart enjoys the topmost slot because of lowest cost, prices and more profits and market share as compared to Amazon and eBay. Because of no entry barriers the market is full of competitors. • Threat of

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This is having a positive impact as by expanding their business and locating in Australia they are attracting more consumers. According to Morgan Stanley, prior to their expansion, Amazon already had $1 billion in sales in Australia. Amazon attracts consumers through their promises of low prices, vast variety and fast delivery and thus their market share in the Australian retail sector is expected to grow significantly. Despite their promises, fast delivery is not the easiest thing to do in Australia. Location has also had a negative impact on Amazon due to the large geographical spread of Australia.

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Amazon’s competitive strategy is cost leadership. Amazon has achieved a lot on a great scale that it gets the best prices from its vendors so they can operate in very flexible and thin margins and sell their items easily at retail prices and make money. They also provide shipping products for a reasonable cheap price. They also have improved their warehouses by giving some space to other sellers who want to sell their items through Amazon. They differentiate and provide better quality than their competitors across the industry.

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The prime video membership price stands at $8.99/month, a dollar less than the standard plan of Netflix. It provides 30-day free subscription to new users. Along with this, at an additional price of $2/month, a consumer can get full access to amazon prime membership which includes several unique benefits like free two-day shipping, music streaming, e-books and even one-day delivery of purchased products on Amazon in selected areas. Prime video also provides the option of downloading latest movies and TV shows for offline

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The suppliers have low bargaining power since the company is large and can compel the suppliers to offer discounts for the popular titles. v) Entry by rivals Although rivals can enter the market of Amazon, the company has already reached the biggest global marketplace and there are many visitors to its website. b) Value chain model analysis Value chain refers to the activities which create value and competitive advantage for a company. For Amazon, these activities are shown in the model below; Amazon value chain model by Dudovskiy, J. (

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They are the prominent general retail stores with a physical presence. Both of these retailers have emerged as e-commerce centric due to the early adoption of e-commerce strategies. However, even those retail chains proved to be of no use to generate a tight competition with Amazon. In the long run, the growth of the e-commerce versions of these supply chains can pose a threat to Amazon. (Wahba, Phil) Advantages for an Amazon Customer Amazon adds value for money for the customer.

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Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).

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Amazon is a domination force that all other retailers have to compete with and they will only get better. When they began to dominate the market, some retailers followed suit and increase their online presence like Walmart and EBay. They even began to lower their prices to compete with Amazon. This resulted in several other retailers, who did not

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Due to this, the portal is known to have specific days where they give massive discounts to their buyers. Competitors The giant companies that want to disrupt Amazon Amazon isn’t under attack from just start-ups, though. There are big companies with deep

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Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).

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Amazon’s culture is based on employees’ competiveness, hard work and innovation. This corporate culture however brings a really stressful environment among the organization. For the past years, the company lessened the impact of a negative culture whereas the financial reports as well as the innovation were reported as the most important things. Nevertheless, organizational culture is nowadays becoming really important. It was for example seen in the Harvard Business Review when the CEO of Amazon went from one of the top ranked CEO in 2014 to the 87th position in only twelve months.

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