ipl-logo

Netflix Pricing Strategy Paper

943 Words4 Pages

Product Pricing Netflix Inc. The sources of revenue for Netflix mainly includes domestic (U.S) and international streaming subscriptions and domestic DVD-by-mail subscription services. Netflix follows a differential pricing strategy based on the number of screens the content can be streamed from a single account. The pricing for DVD mailing services also varies with the number of DVD a customer requests at a certain point of time. Further details of the pricing strategy according to the different segment are divulged below: • Domestic Streaming services Netflix offers a one-month free membership plan to new customers. Customers willing to continue Netflix membership after the trial period can subscribe to different plans according to their requirements. The subscriptions plans are as follows: Plan Price/month Number of Screens Video Quality Basic $7.99 1 Standard Definition(SD) Standard $9.99 2 High Definition(HD) Premium $11.99 4 Ultra-High Definition • International Streaming Services The plans for International streaming are similar to the domestic plans and the same pricing strategy is followed. However, Netflix is often responsible for changing the subscription price range in different countries as a result of which international streaming subscription prices vary from U.S. dollar equivalent of …show more content…

The prime video membership price stands at $8.99/month, a dollar less than the standard plan of Netflix. It provides 30-day free subscription to new users. Along with this, at an additional price of $2/month, a consumer can get full access to amazon prime membership which includes several unique benefits like free two-day shipping, music streaming, e-books and even one-day delivery of purchased products on Amazon in selected areas. Prime video also provides the option of downloading latest movies and TV shows for offline

Show More
Related
965 Words | 4 Pages

Pricing

Read More
804 Words | 4 Pages

With being one of the only theatres in Canada, people are accustomed to saying that they will be watching a movie at one of the many locations that Cineplex owns. Most of the population of Canada only attends the theatre as the market form is currently an oligopoly with there being limited competition and the market being shared only by a small number of produces and sellers. Cineplex has established brand loyalty as it is one of the only businesses providing this service and people are prone to visiting the business for its provided service. The company ensures this as they provide a SCENE card to everyone who lives in Canada and is above 14 years of age: with the card presenting points towards a free movie, 10% off already discounted tickets on Tuesdays, availability to special offers, discounts, contests, earning 1 SCENE point for every $3 spent at any of the 8 restaurants, and even earning 250 BONUS points for the first time a person enrolls or uses their SCENE points. Cineplex has introduced the SCENE card since 2007 and it is a booming success with SCENE having approximately 4.6 million members with 900,000 new members signing up last year and is one of the upcoming loyalty programs.

Read More
1222 Words | 5 Pages

The cinema theatres earn their revenue through the three big cinemas in the UK market (Grater, 2016). Odeon Cinema gain a competitive advantage through obtaining the right screen first-run films with the lower average cost per screening and then re-equip their cinema with the 3-D viewing, Odeon also offer 40% off returns to their customers in a particular month, they also offer limitless which make their customers capable to see the films they want as often as they like, the cinema also offers the sound technology along with stadium seating to provide the best experience for customer to watch the movie as their competitive strategy (Company website, 2018). Odeon cinema has a capability regarding their prices for the ticket which include the facilities, location near with customers and even try to compete themselves with the local cinema (Company website,

Read More
802 Words | 4 Pages

Hollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers. Product Attributes: High Quality, Unique comfortable designs inspired by the SoCal Theme and different styles and Colorful patterns. Product Packaging Hollister is well-known for its stylish shopping bags that use young attractive models on them.

Read More
1185 Words | 5 Pages

Do you know that entertainment is basically very expensive and usually eats a lot of our money?Now if you have to go for entertainment you should make sure that you concentrate on the cheaper options. You can reduce entertainment and still enjoy it. If you usually go severally at the movies you can decide to take one package maybe in a week. You can decide to select one day that you feel it is the best for you. You can also decide to move to cheaper cinemas.

Read More
777 Words | 4 Pages

In these three days, users can navigate through the entire website and check out all of its features. After three days of trial feature expires, one would need to upgrade their membership by paying a monthly service fee. Mostly it has been noted that sugar babies are the ones who sign up for free, but it’s not obligatory as such. Men can sign up for free as well to browse the features, services and sugar baby quality.

Read More
1808 Words | 8 Pages

The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.

Read More
704 Words | 3 Pages

Our monthly bill for cable and internet (bundled) was over one hundred dollars per month. We have dropped television and have saved around fifty dollars per month in doing so. Overall this has put an average of $100.00 per month that we are contributing to our Disney World savings

Read More
848 Words | 4 Pages

In addition, lower ticket costs for movies after a certain time period from release date to combat DVD competition also an opportunity to this industry. There will be more movie options and less selling out of blockbusters as its show a certain film on multiple screens at the same time, lower tickets costs could attract consumer to purchase those tickets. Moreover, introduce Customer Loyalty Programs also an opportunity to promote this industry. For instance, promote different programming such as sports, plays, musicals and more to different watchers. 3.4

Read More
1009 Words | 5 Pages

4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.

Read More
1561 Words | 7 Pages

Samsung implements the strategy of “ Red Ocean;” which shows that a firm gains competitive advantage by venture into the current market and constructing on the weaknesses of other competitors in the field of similar products. Thus, Samsung“floods the market with many products” which are made by other companies within short duration of time ( Travos,2002). It seems that Samsung made these new products through developing many of manufacturing products of its Smartphones. However, such attitude is considered to be as a massive cost advantage over other firms that make such product. Samsung has improved its “competition position internationally through developing its present competitive strategies” , through depending on the other manufacturers`

Read More
848 Words | 4 Pages

(Wozniak, 2014). In the United States the distributor and exhibitors make a movie rental contract.

Read More
1057 Words | 5 Pages

Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.

Read More
1497 Words | 6 Pages

6.1.2 Price Price is the value or amount that customer pays to buy a product. For instance, for our Star Lab ice cream shop, we need to consider the cost of production of our ice cream, price of our main competitor and our potential customers demographics in order to succeed this competitive market. (C. Breidert, 2007, p.9) 6.1.2.1 Pricing Strategy Pricing strategy that can be used by our company such as penetration pricing, cost-plus pricing, value based pricing and more. But we think that market penetration pricing is the best pricing strategy to be used by our business.

Read More
850 Words | 4 Pages

 COST STRUCTURE OF SAMSUNG Low cost structure of Samsung and high responsiveness to economic events has made Samsung more competitive. For example, initially Samsung focused more on volume and domination on market rather than increasing profitability. However, in 1990s, during the Asian financial crisis, Samsung cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer electronics move from project phase to store shelves within next six months. Under the resources-based view of strategic management, effective resources available to a firm, as well as the competency of a firm is responsible in affecting competitive advantage received by a firm.

Read More

More about Netflix Pricing Strategy Paper

Related Topics

Open Document