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Best Buy Essay

446 Words2 Pages

Chapter 1 – Internet Exercise 2
One corporation that I believe effectively uses both online and offline channels is Best Buy. This company constantly has television commercials promoting their various products and any potential deals for these products. However, they also utilize the internet in an effective way. Best Buy has this program where you can go online and purchase your item then pick it up at a store nearest to you. This eliminates not only the shipping cost for an online order but also the waiting time for your purchase to arrive in the mail. Also, if you join their mailing list you’ll receive email offers for discounts as well as notifications of new items. Chapter 2 – Discussion Question 5
Zara has two important factors that …show more content…

It is a useful tool as it will help startups put a realistic evaluation of the potential success of their business idea. If, properly done a business model can help figure out how their business will stay competitive and all revenue/costs to anticipate.

Chapter 4
Whether or not a company can keep the Twitter account should depend on the type of job. If, we’re talking about an advertising or marketing job then yes the company should be allowed to maintain the Twitter accounts. However, the company should not have exclusive rights to the followers of this account. A professional should be allowed to create a new account with a reasonably different handle and obtain the same followers.
I honestly think the worth of a Twitter follower depends entirely on the follower and who their following. For example if I had a Twitter account and someone was following me they would have no monetary value. However, a follower of a celebrity could have some monetary value. Let’s say Derek Jeter tweets that he loves his new Ford truck which leads to a quarter of his followers to purchase the same truck. In that case Jeter’s followers have a monetary value to the company Derek tweeted about,

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