Social Media And Its Impact On Wendy's

181 Words1 Pages
In today's society, social media has just about replaced all archaic forms of communication, making it easier for old friends to reconnect, family to stay in touch, or in recent times, for business to interact with their customers more quickly. In addition to ability to interact with customers at a fast speed, social media gives businesses the opportunity to build their brand and personality, ensuring that they reach their desired demographic. For example, as internet users get younger and younger and teens scour the web for "memes", Wendy's, a fast food chain that's been around for years, uses Twitter and "snippy responses" to try to attract and reach all ages. Like all things, they have their benefits and their drawbacks. In order for businesses