Blue Apron inspires individuals and families who want to make chef quality food at home. Each week a subscriber receives the meals that are created by chefs with premeasured ingredients for each dish. In the first year, the company exploded and grew by 500 percent. This might have something to do creating it easy for families to have meals planned, but cooked from home. “Americans spend $1 trillion each year on food, about $400 billion of that on dinner, but they're not spending as much time as they used to cooking the food themselves. Less than 60% of dinners eaten at home are cooked there, according to a recent study by market research firm NPD Group, down from 71% in 1985” (Konrad, 2015). Blue Apron is giving the opportunities for families to be together again and have a meal together.
One marketing tactic that Blue Apron does to attract to customers is offering free meals that existing customers can to friends or family. Even though the company is spending money on offering a free meal, they receive a better return with increase customers and subscribers. Another way the company keeps their subscribers’ attention to
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There were “1.2 million fans on Facebook who proudly showcase their masterpieces. "The engagement on social is what's most astounding," Rani says. "You can't buy people to comment and talk about your brand with the love and enthusiasm that our community does. And these are people who would never talk to each other in the real world, but on our social-media channels they're sharing tips about cooking bok choy--it's so fun to see!" (Reynolds, 2016). Following the theme of pictures and the visuals followers and see of the company’s product, Instagram is another large social media source the company uses. Shared pictures of subscribers’ meals show other potential customers’ the delicious and easiness of the meals the company