Royal's Breakfast: Social Media

Royal’s Breakfast main source of content marketing is social media. The focus is to build an online presence throughout the whole spectrum of social media such as Facebook, Instagram, Twitter, and King’s Breakfast’s website, on which we will have a dedicated blog to the business. We will write posts catered to the millennial market, providing quick tips on healthy living and how to manage a balanced diet even with a busy schedule. The blog will be a combination of posts written by Royal’s Breakfast chefs, the founders, and the consumer. We will invite customers to submit posts on how Royal’s Breakfast changed their eating habits for the better, inspiring new customers to try the services. Royal’s Breakfast believes in the power of viral marketing which takes place on major social media platforms that the brand utilizes to curate a variety of promotions and partnerships. Royal’s Breakfast will periodically present promotions that include free giveaways either for the

It is solely an e-commerce business that delivers meals to its consumers weekly. The whole process of the subscription will only be processed through the Royal’s Breakfast website. There will be a list of thorough Q&As that answer the most frequent questions as well as the page for reviews from existing customers in order to give better insights for new customers. The website is the hub for consumers to engage, by leaving reviews and ratings, explore the menu, and take quizzes in order to curate a unique breakfast plan for that consumer. While the only channel of distribution is through the website, consumers are welcome to pick up packages from King’s Breakfast stands at the local farmers market for an additional discount of 15% off their next order. By offering this opportunity, consumers are given a chance to connect with the brand and match a face to the people responsible for providing them with breakfast meals, and save