But our food choices are not simply about abundance in the marketplace. The variables we consider are taste, cost, and convenience. It also includes considerations about environmental impacts, labor market effects, and local values. The shifting landscape for food retail points to a broader landscape of confusion surrounding how and what we eat. The prominent food writer Michael Pollan began a recent book in response to this, with this seemingly obvious advice: “Eat food.” Over the next decade, our desires for familiar and novel flavors, and short and long-term wellness, will remake the food service and retail landscape in regionally distinct ways.
The global forces, nowadays, may play out in four very different markets experiencing fast-paced change in this area:
›› China is having rapid economic growth. The migration of people from rural to urban spaces is dramatically altering how, where, and what people eat.
›› Brazil is largely having an urbanized population and engaged with a broadening landscape of local, national, and international food retailers and servicers.
›› United States hopes for environmentally friendlier and healthier food conflict with desires for taste, convenience, and cost.
›› Southern Europe, maintaining the culture of slow, home-cooked meals which
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The availability of food is not equal to all in this world. The emerging trends in global food scenario in terms of continents, the total world production of cereals in 2006 – 2007 was 2012 million tons and it went up to a level of 2108 million tons in 2007 - 2008, that means an increase of 4.7%. The total output of cereals in developed economies has witnessed a rise of 8.0%, that is, from a level of 856 to 925 million tons.