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Better Focus Case Study

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Exercise for Simulations Participants Team B- Better Focus What is our company’s current situation? Presently, Better Focus is making three drone models and four camera models out of Taiwan. Its products will be sold to online retailers and stores in North America, Europe-Africa, Asia-Pacific, and Latin-America. All companies begin the GLO-BUS exercise in the same competitive position, making Better Focus company stand a weak competitive position since there is no competitive advantage over key rivals that is long- lasting. The company is performing well, and its cameras and drones are well-regarding by buyers. Better Focus appears to stand in a sound financial condition since it starts with an image rating of 70 and the credit rating …show more content…

Better Focus will be able to reach competitive advantage by not only knowing to evolve our strategy to match trends, but also by creating the best product for the best price. Not to mention, Better Focus has plans to dedicate most energy into specializing in three UAV Drone models. Customers can rely on Better Focus for a reliable Drone purchase while still being able to consider moderate to enhanced camera options as well. Better Focus’s business model involves selling three types of high-quality drones and four types of moderate cameras, both for the best price. Both products will offer specific features and accessories, along with warranties and other special offers. We plan to deliver our products through online retailers and stores in four different major countries. We plan to charge a reasonable price for our high-quality drones, and an unbeatable price for our action cameras. Our customers will be attracted to our promise in trying to reach the best prices while meeting their preferences in our products. Most likely, customers will be one time buyers since our products are devices that should only need to be purchased once, unless later decided to purchase another as gifts or for other uses. In years six through nine we plan to have the most profits and sales due to the popularity demand for such technology. After those years we project sales to decrease

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Drones are now the number one

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Did you know drones, an unmanned aircraft, can soon be delivering merchandise you have purchased online? An online company who goes by the name of Amazon soon wants to use drones to deliver packages within thirty minutes of anyone’s purchase (Source A). Drones are not being used for business exclusively though. In fact, the U.S. military have started to use drones to perform drones strikes in other countries such as Yemen, Somalia, Libya, and Pakistan.

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