Bias Essay

Bias
Ever had an inclination towards a particular option without a major reason? Yes, that urge to choose something without proper reasoning is bias. The underbelly of our preference of bias, it is an inclination of temperament or outlook; especially a sometimes unreasoned judgment. We all have preferences and natural biases but often we don't realize that we have them. These biases appear in our choices, including when we are shortlisting options for other people to choose. Studies show that every choice of ours is affected by biased views, which came into existence from past experiences. This bias is known as priming, it is an implicit memory effect in which exposure to one stimulus; perceptual pattern, influences the response to another

For example when we have 2 options our chances of choosing the right one is 50% but when we have 5 options our chances of choosing the right one suddenly decreases to 20%. Human cognitive ability cannot efficiently compare more than five options, so most of us will start looking at the first few options and then stop. Current research shows that, as the number of options increases, so does the level of complexity of the decision itself. Although people are inherently attracted to having lots of choices, when it comes to actually choosing from among a large number of options, people often find themselves paralyzed and unable to make a decision and feel most confident in their decisions when they understand the available options and can comfortably compare and evaluate each.
Presentation of the Option Another factor is the way a choice is presented to us; if a number of people actually agree to the choice we might start thinking of it from their point of view and agree it. If someone tells us that we need to do it, our immediate response would be no because that is how our brain reacts when someone tells us to do something and that is the reason we may not choose a certain path. Various studies have led to the conclusion that whichever option is presented first to us, we tend to choose that. All these things are just our brain reacting to different things.
So after all these factors affecting our choice how do we take our final