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Boeing Industry Essay

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The company also utilises technology to ensure efficiency in their services. This includes the use of online platforms to communicate and provide information to customers. The company has also embraced innovations to be used in aeroplanes to reduce the fuel consumption such as the aerodynamic winglet tips on Boeing 767 aircraft. Procurement is also an activity which is analysed in the value chain analysis. Acquisition of the company occurs through the purchase of the raw material. Business has to apply to get the job to supply products to the enterprise. the selection process is conducted in a transparent manner to obtain the best commodity at the least possible price. The suppliers also have to follow a code of conduct provided by the company …show more content…

The quality of services in the enterprise can be wanting in some instances. This can happen due to poor maintenance of their products. A good example of this is an incidence that occurred to passengers flying from Nelson to Christchurch found tape on the engine. This terrified the passengers as they felt that the engine was faulty. The opportunities are the external factors that are likely to have a positive effect on achieving the company goals. The company’s destination are centred within the Oceania region. It can expand its routes by venturing into Africa and adding more routes in …show more content…

The company strives to protect its dominance in the domestic market by ensuring that their services are better than those of their competitors. The status of the organisation as the national career gives it an upper hand over the competitors. The airline has also entered into numerous alliances with other carriers to expand their income from other regions. The 2015 analysis by the company found that the potential of other routes is still high (Air New Zealand, 2016).
Another strategic option of the organisation is the diversification of services. The company engages in other services such as engineering to reduce the risks associated with investing in only one industry. The diversification also creates another revenue stream for the enterprise. The airline can use the funds obtained from its other services to strengthen its core

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