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Bombardier International Promotion Strategy

1319 Words6 Pages

International Promotion Strategy
In order to achieve promotion, it requires Bombardier to get attention in the eyes of the customers of the airline companies. It need to create awareness among the users of the plane how their product is unique in terms of safety, design, beauty and comfort. An important point here is that it is not necessary that Bombardier’s aircraft are of very unique nature. This is a universal fact that no product remains unique for the whole life. Competitors acts quickly to remove this gap. It is the image that Bombardier needs to develop in the eyes of the customers that its products are unique and here comes the role of promotion strategy to make such an image or reputation. Not just that, it need to create brand awareness …show more content…

There are various things are kept in mind before devising a pricing strategy such as component’s price, staffing cost, advertising cost, distribution cost and designing cost. When it comes to going internationally, the strategy gets too much complex as it involves foreign currency transactions which may give rise to gain or loss on foreign currency transactions. If there is a treasury department, it needs to play its active role under this situation to keep the company in a profitable situation. Otherwise, the dream to go international will be a nightmare which a company like Bombardier will never like to happen in its …show more content…

Bombardier can use this model to better optimize the maximum results from international market. It should be noted that the MM model is a combination of controllable variances. These variances can be adjusted on a regular basis to meet the need of the market. In today’s world, market is so volatile that Bombardier will have to adjust these 4Ps in order to remain in the international market. If it does not predict the market conditions well, it would be very difficult for the Bombardier to remain in the

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