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Boost Juice Bars Executive Summary

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BOOST JUICE BARS “Perfectly Imperfect”
Executive Summary
In this report on Boost Juice bars I worked on their start up history how Janine got an idea to start such an innovative business in year 2000. And how this innovative idea adds value to the life’s of many people here in Australia and other countries and also to the Australian and other countries economy. Afterwards we also understand the competitive advantages of Boost in respect to their competitors and how they differentiate form others. This company also adds values to our environment by using renewable resources and works sustainably on it with many innovative ideas.
Janine the …show more content…

BOOST Products- There all smoothies made from all natural ingredients, they don’t use any artificial sweeteners, colors or any preservatives. Their smoothies are almost fat free. Boost juices loaded with abundance of nutrients that are essential in day to day life. Mostly we use fruits which are Instant Quick Frozen (IQF). More over they used their very own TD4 (To Die 4!) low fat frozen yoghurt, which is full of streptococcus thermophilis and lactobacillus delbrueckii.

2. PRODUCT Localization- International uniformity of a product has its own advantages, as customer is assured that wherever they go and buy product from Boost will be the same and have the same taste. Even we do not resist to this only at Boost we have some products which is purely based on customer customized.

Boost always have competitive advantage in respect to Taste as in boost we use fresh fruits from the local market of particular country that really adds a localized edge to it.

3. MARKETING Customization- Here in Boost we understand that consumers all over the world have different values, beliefs, customs, market demand is different with no compromise with our global brand consistency. It’s not about taste and health, boost focus on customer entire experience each time customer enter a

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