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Boston Beer Company Case Study

779 Words4 Pages

Milestone Two – Supply and Demand
Carol Wilson
Professor Bohan
ECO 201 – Microeconomics
Southern New Hampshire University
June 18, 2017

Something to Wet the Whistle People everywhere consume beverages. But exactly how much are they drinking? The sheer volume of how much people are drinking is staggering. Due to all the different types of beverages only the top three will be shown. People drink more carbonated soft drinks than any other product available, averaging about 40.7 gallons a year. Water consumption is second at 28.3 gallons a year, and in the number three position is beer, averaging 21 gallons a year. (http://www.huffingtonpost.com/2011/06/27/americans-soda-beer_n_885340.html, n.d.) With Americans consuming on average of 21 gallons of beer a year, the amount of 55.1 billion gallons of beer sold …show more content…

In 2012 the company produced $580.2 million in revenue, with a projected increase to $664.4 million in 2013, this would indicate a profit totaling $59.5 million. (http://smartasset.com/, …show more content…

With $100,000 of his personal money, and funds contributed by family members, colleagues and investors. Mr. Koch founded Samuel Adams, named after President Adams because of his spirit and believing that all Americans should follow their dreams. (https://www.samueladams.com/our-story, n.d.) Many times the product is just simply called Sam Adams, a name that is synonymous with over 30 beers produced by the company. Brewing his first beer in his kitchen, Jim Koch launched his first product, Boston Lager on Patriots Day 1986 in 35 different locations. (https://www.fastcompany.com/1818907/how-sam-adams-founder-jim-koch-helping-entrepreneurs-brew-american-dream,

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