The Molson Coors Brewing Company was formed in 2005. The company is a result of a merger combining Canada’s largest brewer, Molson Inc., and America’s third largest brewer, Coors (Edwards). At the time both companies agreed the “merger would produce valuable cost savings and marketing muscle needed to compete in a consolidating global industry” (Lawton). When the merger was finalized in February of 2005, Molson Coors became the world’s fifth largest brewer.
Today, Molson Coors Brewing strives to pursue dominance in a global market through the means of their key values of excellence, passion, integrity, creativity and quality. Molson Coors Brewing acts as a parent company operating four subsidiaries: Miller Coors, Molson Coors, Molson Coors Canada and Molson Coors International. The company produces twenty-three signature brands, forty-nine partner brands and over one hundred specialty brands. Although the Molson-Coors brands are served in over 50 countries around the world, the company strives for further globalization. Their vision is to become the “top tier global brewer”. The company plans to maintain these globalized pursuits through a culture of innovation and accountability with a
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The Catalyst of the American craft brews was named in recognition one of our nation’s founding fathers, and encompasses their brand around a revolutionary man of independent mind and spirit. The company remains focused on brewing quality beer and challenging drinkers’ perceptions of what beer can be through the use of innovative ingredients and brewing techniques. Inspired by the success of the company, founder, James Koch, gives back through his support of local small businesses and rising entrepreneurs. Brewing the American Dream offers mentoring and small business loans, allowing businesses to create and save thousands of