This strategy is much more harder to implement as Cobra would need to go to their parent company Molson Coors and explain the idea and even need their backing financially. Molson Coors may be expecting a certain return before they invest any money so that would need to be considered. This can help Molson Coors throughout their other beers as they produce other beers and buying a can supplier can be beneficially for all the beers they produce. Additionally if they reject the idea and Cobra want to still go ahead with it they might have to look for foreign investment to be able to do it. To be able to implement this idea there would need to be either a takeover of the supplier or a joint venture. A joint venture contains a possibly long-term