In his 1962 speech, then-president, John F. Kennedy tactfully used emotionally charged diction and political allusion to publicly pressure steel executives and influence people to do the same in order to lower steel prices. Mr. Kennedy’s diction is carefully chosen to enable fear and a sense of urgency in the American people, as well as to specifically target steel executives in hopes of lowering the nation’s steel prices. This can be seen in instances such as, “... wholly unjustifiable and irresponsible defiance of the public interest” (Kennedy 5) and,”... at a time when every dollar is needed for national security and other purposes” (Kennedy 34-35). In these quotes, Mr. Kennedy demonstrates proficiency in communication and careful deliberation