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John F Kennedy Response To The Growth Of Steel

534 Words3 Pages

President John F. Kennedy, in his response to the price increase of steel, argues against the steel corporations using several rhetorical strategies to make corporations lower the prices of steel to its original state. To start with, Kennedy creates an appeal to emotion throughout the response. He creates a feeling of contempt towards these corporations using negative diction in describing the actions of these corporations. Kennedy describes these corporations as “ruthless” and having “utter contempt for the interests” of their country. Accordingly, Kennedy builds a connection between the negative, contemptuous words and corporations themselves. Moreover, the usage of these words aims to ignite fiery contempt toward the steel price increase, which Kennedy describes as selfish despite the needs of the country. Even more powerfully, Kennedy contrasts this evil capitalism to the …show more content…

Kennedy reveals that lowering prices is necessary for the well-being of laborers and the whole of American life. With the steel price increase, the cost of “homes, autos, appliances, and most other items for every American family” will increase. Moreover, the prices of “machinery and tools to every American businessman and farmer” will increase. If business owners do not lower this steel price again, massive inflation will occur. Consequently, Kennedy makes it clear that the steel prices must be lowered to prevent nationwide catastrophe. Additionally, Kennedy asserts that “steel output per man is rising so fast” according to the Acting Commissioner of the Bureau of Labor, thus large profits in steel are to be expected because of the additional decrease in cost of material needed to make steel. In this way, Kennedy declares the steel increase of price is unnecessary because of these projected occurrences. Logically, he shows that if the corporations lowered prices again, a profit would still be

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