ipl-logo

Britannia Marketing Strategy

1408 Words6 Pages
bulb-icon

Recommended: Importance of sales promotions

Britannia’s Current Marketing Strategy
After appointment of Britannia Industries Ltd’s Chief operating officer (COO) Mr. Varun Berry has commenced making major operational amendments and strategic moves in less than four month of his joining as the corporation looks to enhance its profitability as well as market share in the biscuit making sector, which have get down in last few years because of a continued increase in material costs. Enhancing market share will be difficult job for Britannia’s new appointed COO as this time sales growth in terms of units for biscuit manufactures has decreased from 10% to 5-7%. Further, Britannia is facing tough competition from its competitors Parle G and Sunfeast manufacturer ITC Ltd in addition to various …show more content…

Marketing is done on a long term basis. Once a product is put in front of the customers through effective marketing strategies it leaves a print in the minds of the customers for a long time. By providing discounts, offers, cash backs, free products and cost reductions a customer is encouraged to make purchases of the same product again and again. Air Asia understands the customer’s strategic position as an important element of firm’s survival and growth. The marketing concept in operating companies is designed in the order to survive customer needs. The effectiveness of marketing depends on its studies and research related to the customer wants regarding a specific service, the price which the customer is willing to pay and where and when it will be wanted. Market position of Britannia is very satisfactory because of number of reasons like its pricing strategies adopted by higher management, company’s channels of distribution and several numbers of products in their basket. They start innovative and new products to satisfy the customer’s requirements by providing them fresh and alternative items to select, which give advantage in respect of having extra potential for growth. At present, Britannia is having market share is 38% approximately. In the starting years of the corporation company got revenue at an annual rate of 16% in Indian market and company’s …show more content…

On the basis of data collected from researchers, the focus is on customer requirements to a very greater extent. Now days, customer are very much health conscious and to happy these kind of customers, Britannia launched NutriChoice Diabetic Biscuits. The same is also represented in their tagline, “Eat Healthy, Think

Show More
Related
636 Words | 3 Pages

“Great companies are built on great products.” (Musk, Elon) National Bohemian Beer, also known as Natty Boh, has great products and many other things to offer. National Bohemian Beer makes sure they are known all over Baltimore by their unforgettable logo. This company has contributed to Maryland’s economic growth and helped put Maryland on the map for being known for producing Natty Boh.

Read More
901 Words | 4 Pages

Montreaux Chocolates USA Case Key Questions Discuss the key challenges and marketing issues Andrea Torres must address at this time. Why do you feel these issues and challenges are key to the success of the new product line? 
 The first and most important issue is the name for the new Chocolate. Apollo has a share of 15.4% in the US market in the field of the confectionery product, making it the second highest after the Fischer on the market in year 2011. Such a large share of the market will mean a strengthening of relations of the Apollo with its confectionery products.

Read More
1120 Words | 5 Pages

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

Read More
1722 Words | 7 Pages

Leading up to 2012, Diamond Food's had been a rising superstar on Wall Street. The company transformed itself from a sleepy cooperative nut distributor to a 21st century snack power house. While some of that transformation was done organically through better marketing and margin expansion, most of the company's transformation was done through acquisitions. Mr. Mendes, the CEO of Diamond, believed that better prospects lie outside the wholesale industry and refocused the company on the providing relatively healthy snack options at grocery stores. In the broad sense Diamond had been doing well up until 2011, but it would not last.

Read More
2096 Words | 9 Pages

These potential competitors represents the barriers to entry for instance, the requirement of a high venture, the processes set by the management and also a brand which is well-known by the public to reduce the intimidation set by potential competitors which are due to enter the market sooner or later. Seeing that chocolate is famous world-wide, the possibility for new companies to penetrate the market with new chocolate recipes that are able to capture the consumers’ hearts regardless of

Read More
788 Words | 4 Pages

Burberry is a global luxury brand that has a unique democratic positioning within the luxury arena. This internationally recognized brand positioned itself with its luxury and functionality in the minds of consumers. Its positioning method has been consistent throughout the life of the Burberry brand and is a primary driver in propelling Burberry into its current market position (“Burberrys Market Position And Its Competitors Marketing Essay,” 2015). Burberry provides a great depth and wide range of product line. Burberry has widened its scope with variety of products.

Read More
1384 Words | 6 Pages

BE201 TMA Draft Karim Mahmoud Ghweil Question 1: A. Market segmentation is the process strategy of dividing a product or service for the general or specific groups based on their preferences, style, perceptions, needs, and interests. As Marks & Spencer already segmented its customers in some ways. It used demographic segmentation in which it targeted people with the age of 30 and above and also with relatively good or high income. But why M&S used market segmentation in the first place and how is it beneficial?

Read More
1823 Words | 8 Pages

Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

Read More
1791 Words | 8 Pages

Topic Page No. 1. Introduction 3 2. Domino’s Market In India 4 3.

Read More
3863 Words | 16 Pages

1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”

Read More
1115 Words | 5 Pages

International marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).

Read More
814 Words | 4 Pages

Political Analysis and Factors The Food and Drug Administration (FDA) regards non-alcoholic beverages such as Coca Cola as within the food category. The government regulates the manufacturing procedure of these products. Companies that fail to meet the government 's standards are subject to fines. Coca Cola is also subject to the Occupational Safety and Health Act and to local, state, federal, and foreign environmental regulation.

Read More
1494 Words | 6 Pages

The used of Unilever’s portfolio of categories, channels and geographies is to discover the growth and profitability throughout the period of time. Hence, Unilever Plc should make best investment decisions. Customer Relationships Successful customer relationships are vital to their business and continued growth. Maintaining strong relationships with customers is necessary for Unilever brands to be well presented to their consumers and available for purchase at all times. The strength of their customer relationships also affects their ability to obtain pricing and secure favourable trade terms.

Read More
835 Words | 4 Pages

AMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY  To study about the company’s marketing objectives.  To study company’s variety of products.  To overview company’s competitors.  To study its marketing strategies: communication strategy, distribution strategy and pricing strategy.

Read More
1004 Words | 5 Pages

The term ‘luxury’ has many meanings and much different type of meanings to different kind of people. The word luxury as to what Google defines is “A state of great comfort or elegance, especially when involving great expense.” “It is a pleasure obtained only rarely or an inessential, desirable item, which is expensive or difficult to obtain.” The synonyms of luxury might be richness, leisure, bliss, delight, comfort, satisfaction and many more but actually it is just a ‘State of Mind’. Luxury is in fact connected with a man’s dreams and experiences that may help him to define what luxury is to him personally.

Read More

More about Britannia Marketing Strategy

Related Topics

Open Document