New Balance has a main goal of being a quality athletic clothing and footwear brand not only creating excellent products, but also having excellent employees all while giving back. They work towards helping the athlete—from the professional to the mall walker—pursue excellence. New Balance has several key strengths that help elevate it to the successful status as a premiere athletic retailer. Upon looking at the company’s website, I noticed that the company offers a very wide variety of shoes that are geared toured different sport and leisure purposes. There are your expected categories such as running and walking shoes, in addition to shoes for tennis, baseball, and fast pitch. There are also a few not so common categories featured for …show more content…
New Balance is an athletic footwear and apparel company, but that is as far as they venture into the world of athletics. There is an opportunity for them to start creating more apparel and equipment, because I couldn’t find any type of equipment available for purchase on their website. They create apparel and footwear for various sports, and they could use their history of design and innovation, as well as familiarity with the sport to develop equipment. New Balance has a goal to help athletes pursue excellence and that giving them the equipment that they actually use to do so will be a major part in accomplishing their …show more content…
that had been around for a long time. This means that it can expand it’s stores into more cities and it’s guaranteed that they will be profitable because people know about the brand and will buy their products. New Balance states, “So while we look to succeed, we believe in ensuring others have the same opportunity.” By already having a solid reputation in domestically, they can increase their sales by opening stores that more people have access too, and therefore more people will have the opportunity to succeed. This strong reputation in the U.S. could lead to another opportunity for New Balance to expand worldwide into emerging markets where it has no presence, which was one of the company’s weaknesses. Their popularity domestically as well as their rich history as a successful company can help their growth globally, because others will see that this is a respectable company and will buy their products. This means that they can help more athletes everywhere by increasing access to their products and therefore helping them pursues excellence. These are all opportunities for New Balance to expand its operations and increase revenue while working to accomplish their company