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Compare And Contrast Nike Vs Jordan

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So this question has been going around for a very long time now which is better, Nike or Jordan. So I'm gonna tell you the similarities and differences between the two of them. Maybe I'll be able to answer some of your question you have too. Like at one point of time why did Jordan and Nike combine and work with each other?

First, we can talk about Jordan. Air Jordan is a brand of basketball footwear and clothing mostly for athletes. Produced by “Nike” but endorsed and created for the former Chicago Bulls basketball player Michael Jordan. The original air Jordan 1 sneaker was produced for Mr. Jordan in 1984 and was soon released to the public in 1985.

Now we can get to Nike.In addition to manufacturing sportswear and equipment, The company
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The sporting goods industry has a long history from the mid- 1800s until the early 1980s. Since then public ownership led to the expansion of footwear and apparel products in an exploding marketplace. This allowed the top 20 firms to have sales of at least $1 billion. (Lipsey, 2006) After 1980s, sports equipment manufacturing is estimated above a $70 billion industry and is continuously growing worldwide (statista.com, 2014). The production of sports equipment is one of the biggest and most profitable industries nowadays and it gathers all the attention of big brands with powerful marketing techniques which compete in global scale.

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Jordan's influence extended beyond the game, with the renowned Air Jordan brand

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From the Nike co-ownership to Air Jordan's creation, Jordan proved to be someone who knew how to turn his street-court victories into a global brand empire.

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Walking into any sports store, the shelves will be filled with Nike brand and it’s basketball subsidiary Air Jordan sneakers and products. For decades, the Air Jordan brand has came out on top in sales against competitors. But, during its early years, Nike was struggling because their sales were slowly dying. At the time Michael Jordan was a rookie and was introduced to the brand in the hopes of him signing a deal to join Nike and put them back on top. Michael Jordan himself, was already gaining media attention for his act on and off the court.

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When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why is this so? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies.

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Air Jordan is another brand that is famous for it's Michael Jordan dunk logo in the All-Star game. Reebok is another well known logo and is also worn by many athletes today. Finally, Adidas are the shoes that never get enough rep for there shoe game even though they are just as good as Nike's because the players who wore them were not widely known for being phenom's like LeBron, Jordan, or Wall. Tim Duncan, Dwight Howard, Derrick Rose and Damian Lillard are four of the big names who wear Adidas today. In order from the best basketball shoe to the okay basketball shoe, in my opinion it would be Nike in 1st, Jordan in 2nd, Adidas in 3rd, and Reebok in 4th.

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I am interested in attending a faith based college like Messiah because it is my desire to continue to grow academically, personally, and spiritually. I would like to be in an environment where I can further my knowledge of God and who He is, while deepening my personal relationship with Him. Serving others for Christ is a priority of mine for my life. I would like to continue to develop my leadership skills and become even more prepared to serve others.

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is a major publicly traded company famously known for their footwear, clothing, sportswear, and equipment line of products. Phil Knight and Bill Bowerman co-founded the company in Beaverton, Oregon in 1964. At this time, the company was known as Blue Ribbon Sports until 1978 when it officially became Nike, Inc (About Nike, 2011). They are the major competitor for Under Armour as they are the current world's leading supplier of apparel and athletic shoes, as well as a major manufacturer of sporting equipment. Nike sponsors many high-profile athletes as well as sports teams around the world.

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Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.

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