Jordan Research Paper

While playing with the Chicago Bulls and later with the Washington Wizards, Jordan amazed the world with his dunks, winning performances, and competitiveness. He was the center of attention which helped bring new tactics into the game of basketball, turning it up a level and captivating countless fans and athletes around the world. Unlike sportsmen, Jordan became a cultural icon and an inspiration beyond basketball. He is much more than just a great basketball player. He broke ground in the sports marketing and branding world and helped create ideas that have forever changed the industry. From the Nike co-ownership to Air Jordan's creation, Jordan proved to be someone who knew how to turn his street-court victories into a global brand empire.

However, he was still able to find a balance that helped aid in him becoming a legend. Jordan has an overpowering spirit, attitude, and unwavering determination with a refusal to surrender in the face of adversity. This is expressed in the fact that he can keep fighting against the pressures of his status, and has the ability to make a name for himself off the court. Therefore, his brand is more than just a collection of shoes or endorsements; it has become a symbol. However, with the robustness of Jordan's legacy, he will also be remembered for his influence on sports, marketing, and culture over the years. When looking into the history of Jordans and how they started to become a popular shoe, did Michaels's celebrity status help? Looking into multiple forms of data/research to see if being a celebrity or someone with a big name helps when trying to sell something to the public. This is what we will be looking at to help answer the research question. What builds the foundation of a brand is the dedication to the core values, qualities of excellence, determination, and the pursuit of

By doing this he was able to establish his status in both the sports and business side of athletics. The main idea of the articles provided is that they show Michael Jordan's influence on the NBA, sports marketing, and business. In the Sneaker Nation article, they talk about how Michael was able to make his shoe deal with Nike become a big money-making deal. In the Journal of Developing Areas, it talks about how celebrities are very effective when used to advertise something to the public. The NBA article gives you insight into Michael as a player on the court and off the court by talking about the things he has done and continues to do. The Journal of Advertising Research and Journal of Marketing Management are both articles that talk about how having a celebrity make a brand or try to sell something to the public will help you gain more sales in the long run. The documentary helps give you an inside look at how Michael's life is when he isn’t on the court and helps show people that he is a normal human. The Stonebrook article gives you data and details on how Michael was able to use his status and profit from it with his Nike