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Asda's Business Analysis

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1. Introduction: The investments in online retailing for today’s companies have expanded dramatically (Hsiao & Yang, 2011). ASDA was invested more than 700 million pounds into online and physical shops in 2013. However, the core development of ASDA is ‘bricks and mortar stores’ but the shape of investment has moved into multichannel retailing (Briggs, 2013). The challenge is the fierce competition between ASDA and other super retailers, ASDA must have to find a way to grasp customers, otherwise it will very hard to get sales growth. The purpose of this report is to analyse the key points of online channel and how it impacts ASDA’s fashion industry with retail strategy.

2. Online and fashion retail: In recent years, the environment of retail …show more content…

Multichannel retailing: Multichannel retailing means sell products or services to customers through more than one channel which provides a significant platform for sales growth (Zhang, et al., 2010). The ASDA’s Click and Collect service gives consumers the flexibility to access every store. In addition, customers can buy items online in George or return products at more than 5000 physical stores in the UK. As a result, customers engage in multi-channel behaviour gradually. Because of Multichannel, ASDA’s business gets an incredible growth (Jang, et al., 2013). On the other hand, social networking sites are becoming popular in recent years. People like to share their feelings, life style through the social media. Consequently, Social media provide a good platform to retailers to build and promote their products and services (Collier & Bienstock, 2006). For example, ASDA could use the fan page of Facebook to promote goods and affect consumers’ searching information and stimulate them buying in the physical or online stores. In the future, ASDA need to know what its customers want and make itself more convenient and also accessible to existing consumer and potential consumer (Sousa & Voss, 2012). Actually, more and more people enjoy shopping on the mobile phone but the ratings and reviews of ASDA mobile app are not good. Technology is the key point to provide a comprehensive experience to customers such as people use interactive fitting rooms and it connects with social media. The most important element of fashion industry is sensory, the user interface of mobile app and design and layout of social network must have a power attract people’s attention. Therefore ASDA need to improve the technology on mobile channel and emphasise social media channel to promote products and look to engage with customers (Blázquez,

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