ipl-logo

Qlt1 Task 1

1619 Words7 Pages

Task 1 For the food quality part of the survey, we know from the research of (Namkung and Jang, 2008), the most important quality when looking at food is to have is the plating and the quality of taste. As such, I have added good quality in terms of taste and the plating of the food was appealing to get feedback from customers about their thoughts. The plating and the taste correlates, if the plating is not appealing, psychologically it will decrease the standard of the taste to the customer. (Davis, 2014) Other than that, food portion and variety of options in the menu is equally as important, depending on what food and crowd you are catering to, you have to ration your portion accordingly as you cannot be serving a big portion every course …show more content…

Promoting brand as well as products through online social networks is effective because online social networks compose one of the most standard social media technologies concur many potentials of social interaction and communication, offering an border for managing and establishing social connections and relationships (Kaplan and Haenlein, 2009). Thus, online social networks provides abilities to marketers to target and engage with the community members. The great examples of online social network is Facebook. (Gruber, 2006). As a results, smartphone marketer prefer to use social media as their main tools to attract new potential customers to buy their products. (Campbell and Wright, 2008) The first objective is to address how effectiveness of smartphone advertisement in social networks that drive people to purchase smartphone. It is helping marketers to attract customers by the factors such as the price, features, design and more. The second objective is to identify the results of the factors drive people to purchase smartphone through online social network advertisement has been positive or negative. This is show that it will affect the customers buying intention towards the social networks …show more content…

“It was also stated by Nagle and Holden (2002) that price can play a role as a monetary value whereby the consumer would trade it with the services or product that were being sold by the sellers (Nagle and Holden, 2002)”. “There are also studies that show price has a positive impact on behavioural intentions, as it is the factor which puts value onto a product and also influences consumer’s expectation (Swani and Yoo, 2010). “The level of price is found to undoubtedly affect purchasing behaviour primarily because price establishes image of the brand in the eyes of the consumer (Smith and Aaker, 1992)”. “According to Chen (2012), there is more than a handful of brands of smart phones that consumers can find easily in the market today, this would largely influence the consumers indicator on the pricing of each of the brands offered and would definitely affect their decision on purchasing smart phones (Chen and Ma,

Open Document