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Davidstea's Social Media Marketing Plan

1397 Words6 Pages

Social Media Marketing
As social media usage continues to explode more businesses are utilizing social media websites to engage with customers and prospects. Facebook is the largest and most popular social media platform. Instead of marketers having to wait for the next Super Bowl to reach only 108 million viewers, they have access to 665 million Facebook users daily (Zelaya, 2013). As a result, more companies understand the impact of social media and implementing social media marketing plans. This document will examine and expand on DavidsTea’s social media marketing plan.
DavidsTea Social Media Marketing Plan
An effective social media marketing plan allows businesses to interact with consumers, build brand awareness, reinforce brand messaging, and provide targeted offerings, influence customer opinions and behavior, and service customers more efficiently (Larson & Draper, n.d.). Often companies will have departments or managers dedicated to social media marketing. In the case of DavidsTea, Youri Hollier (Hollier) is that person (Milbrath, 2014).
The largest Canadian-based specialty tea boutique in the country, DavidsTea owns and operates 75 locations and is based in Montreal, Quebec (Milbrath, 2014). The company …show more content…

Currently, DavidsTea marketing objectives are to create exposure for the brand and engage their consumers. The main content shared by DavidsTea consists of recipes, contests, fan and staff-generated content, promotional posts and recurring posts that are modern and fun (Milbrath, 2014). The company’s social media strategy is geographically targeted connecting with the neighborhood communities posting value added content about events, local partnerships, and initiatives that are relevant to the

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