ipl-logo

Davidstea's Social Media Marketing Plan

1397 Words6 Pages

Social Media Marketing
As social media usage continues to explode more businesses are utilizing social media websites to engage with customers and prospects. Facebook is the largest and most popular social media platform. Instead of marketers having to wait for the next Super Bowl to reach only 108 million viewers, they have access to 665 million Facebook users daily (Zelaya, 2013). As a result, more companies understand the impact of social media and implementing social media marketing plans. This document will examine and expand on DavidsTea’s social media marketing plan.
DavidsTea Social Media Marketing Plan
An effective social media marketing plan allows businesses to interact with consumers, build brand awareness, reinforce brand messaging, and provide targeted offerings, influence customer opinions and behavior, and service customers more efficiently (Larson & Draper, n.d.). Often companies will have departments or managers dedicated to social media marketing. In the case of DavidsTea, Youri Hollier (Hollier) is that person (Milbrath, 2014).
The largest Canadian-based specialty tea boutique in the country, DavidsTea owns and operates 75 locations and is based in Montreal, Quebec (Milbrath, 2014). The company …show more content…

Currently, DavidsTea marketing objectives are to create exposure for the brand and engage their consumers. The main content shared by DavidsTea consists of recipes, contests, fan and staff-generated content, promotional posts and recurring posts that are modern and fun (Milbrath, 2014). The company’s social media strategy is geographically targeted connecting with the neighborhood communities posting value added content about events, local partnerships, and initiatives that are relevant to the

Show More
Related
246 Words | 1 Pages

Wet ‘n’ Wild, Movie World and Sea World are some of Dreamworlds main rivals but what is the parks secret to achieve that competitive edge? Dreamworlds social media foot print performs key aspects to their platforms differently, evoking a whole new positive perspective on attractions. There are three top elements of the world’s social media scheme they do exceptionally well to promote their thrill seeking company; know the trend, create a seamless experience and build connection with their fans. Any social media coordinator knows that keeping up with the trend is vital for success and undoubtedly Dreamworld does this through their platforms in regards to offering deals, detailing new park information and showing off their new exhilarating rides.

Read More
397 Words | 2 Pages

Thus, social media helps the team successfully deliver the goals towards the organization. Marketing Plan: The previous capstone teams marketing plan provides the team with a clear picture about the main objectives and goals of the organization.

Read More
169 Words | 1 Pages

In all, Sephora’s social presence is four times that of Ulta’s. Sephora is a well-known and high quality retailer. It is expected that many of Sephora’s brand companies use social media to endorse their products that are sold at Sephora, as they have the money and capabilities to do so When compared to Ulta whose range of products include drugstore items, it is plausible that these lower-end brands do not have as much capabilities and resources as higher-end brands. Even though Sephora has a high “strength”, most of the people will only mention Sephora once. This score is comparable to that of Ulta’s, which is understandable given its other scores.

Read More
719 Words | 3 Pages

In the case of April Whitlock, Director of Brand Management for Carolina Pad, a major part of her Internet strategy was the creative use of blogs and bloggers, especially mommy bloggers to help create increased awareness about the brand. Considering the new Carolina Pad’s target market, teen girls, were heavy users of Internet social media, the promotional strategy seemed

Read More
1349 Words | 6 Pages

That is why this paragraph will aim to support Weetabix with recommendations of techniques they can use to improve their digital marketing approach. One out of many ways that Weetabix can aim to improve their digital marketing approach is through creating content that customers can interact with, such as videos and surveys. This content can be posted on Weetabix’s social media platforms, this includes Instagram, TikTok and YouTube. Doing this can improve customer engagement, which can further create customer loyalty and evidently increase sales.

Read More
276 Words | 2 Pages

Some people may say that social media has more positives than negatives, and others may say the opposite. In this essay I will be talking about why I believe social media has a major negative effect on people. Social media is actively used by many people around the world, especially teens. Social media can be used to share your ideas with others, gain information, and as a source of entertainment. But, it can also have negative effects, leading to insecurities, bullying, threats, and even harm.

Read More
207 Words | 1 Pages

Target has avoided controversy and maintained a unique message across various social media platforms (Hitz, L.n.d). Target is very active on the most relevant platforms, from various Hashtags and @ to separate their posts by categories. For instance @Targetstyle on twitter to inform fashionistas on new clothing and merchandise lines and to @Targetdeals to inform customers on current promotions and sales. With this being said, Target using primary two social media platforms to enage with their consumers, twitter and Facebook. While other organizations are using social media to sell, Target is using it to promote and spread its brand imagine and gain repeat business and customer relationships (Curry, J, n.d.).

Read More
2184 Words | 9 Pages

Since the majority of GPTN’s Facebook posts include both written text and visual text, a content analysis of both areas is necessary. Written text reveals different promotional and persuasive tactics than visual text does, so both research questions prompted separate coding categories. These questions provide insight into GPTN’s social media marketing efforts. Method Unit of Analysis & Category

Read More
1047 Words | 5 Pages

Danby 1.2 cubic foot Nouveau Wave Microwave Oven; a convenient appliance for even the smallest kitchens Quite a few households do not own a kitchen big or spacious enough to input different kinds of appliances to make the cooking experience better. This is where the Danby 1.2 cubic foot Nouveau Wave Microwave Oven surpasses the competition. With a stylish look and minimalistic size this microwave oven provides you with the essential functions and leaves out the rest. And no need to worry if you have never used an appliance like this, it is incredibly easy to use for anybody.

Read More
716 Words | 3 Pages

Social media has a bigger presence than ever before: in our homes, schools, and, most frequently used, in our pockets in the form of our cellphones. With the rise of electronic sharing and openness in our community, why should potential employers or college admission officers think twice about browsing the internet in search of information on potential candidates? The truth is… they shouldn’t. Many candidates for jobs and college scholarships or grants are users of social media sites such as Facebook, which users collectively spend over 10 billions minutes on daily (Source C).

Read More
836 Words | 4 Pages

Assignment 8: Adding A Supporting Platform Prepared for Direct Marketing – Jackie Hivert The purpose of this assignment is to assess a variety of social media platforms and document a proposal to add an additional platform to your current online strategy. You should choose a platform that will help you achieve your goal and objectives as well as enhance your existing Twitter account. You should view this assignment as your chance to convince your boss to invest in a second platform. Fill in the provided template for three platforms that you would consider as the best contenders to review.

Read More
410 Words | 2 Pages

2. Briefly summarize and explain the sections of a social media plan as listed in Table 2.2 of your textbook. The first section of the social media plan is to conduct a situational analysis and identify key opportunities. In the first step it will identify the internal environment, external environment, and SWOT analysis. The second step is stating the objectives, such as what the organization is expecting to accomplish.

Read More
505 Words | 3 Pages

I happened to attend a lecture of David Steel who is a known social media marketing and entrepreneurship guru. He is the Chief Viral Officer of Sneeze It. He is a social media marketing genius who is known for his unorthodox practices and social media intellect. He goes to different companies, especially those who are connected to the IT business in one way and another, and he delivers lectures about how a social median funnel can be created, how prospects can be approached while they are vulnerable and how the leads can be converted into customers. He is a bestselling author and online marketing expert known throughout the USA for creating amazing social media marketing campaigns.

Read More
964 Words | 4 Pages

The design for our social media accounts and flyers, calling cards, and tarpaulins will be different. The designs are attached to page*. • Post on Social Media We will post our online advertisements on Facebook and Instagram since this is where we will focus our online selling. We will make sure that our online promotions will generate “likes” because it will be our indicator when the promotion is effective or not.

Read More
691 Words | 3 Pages

Overview of the Industry: According to the Vault, “the advertising industry is a global, multibillion-dollar industry that serves as a conduit between manufacturers and customers.” Advertising can influence many consumers’ decisions, which is part of its importance. Advertising and Marketing companies connect and manage the connections between the company or manufacturers and the customers. The total advertising spending within the US increased about 4% over 2013 to approximately $171 billion.

Read More

More about Davidstea's Social Media Marketing Plan

Related Topics

Open Document