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Explain Why Some Marketers And Policymakers Believe The Internet And Social Media

902 Words4 Pages

Marketers and policymakers believe the Internet and social media may constitute a ‘web of deceit” for many reasons. First of all, not everything that we see through these mediums is real. A lot of companies use bloggers and influencers to help promote their brand. These people are paid most of the time; however, they do not reveal to the public that they are being rewarded. Second, a lot of websites and social media sites collect consumers’ information without their knowledge or consent. Another reason is that users have the risk of being hacked, get their credit/debit card information stolen, or even face identity theft. And finally, some advertisers tend to target their messages to children. So, marketers and policymakers have this feeling …show more content…

Mobile marketing has become one of the most effective tools for marketers since consumers are able to visit a company’s website, browse product information, purchase products, make payments, read reviews, post feedbacks on social media, and more, just by using their mobile devices. Companies have used mobile to create apps for smartphones and tablets. Also they have enabled mobile friendly websites, created social media sites to promote their products and services through those channels, attract new customers, and build a stronger relationship with those they already have, …show more content…

Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who argue that they are inefficient since less than 2 percent of coupons are redeemed? Coupons as a sales promotion tool is one of the most effective ways of influencing consumers’ purchase decisions. According to the authors of the textbook, “nearly 80 percent of consumers use coupons on a regular basis and some use them very heavily.” So, that confirms that coupons help in retaining customers. Coupons as a sales promotion tool could be very effective depending on how firms apply it. It would be more cost effective if they use online coupons instead of printed ones, and sending emails to their loyal customers that they have an available coupon with the expiration date, so they can remember and use it on time. This is the tactic that companies such as Kohls and Victoria’s Secret use all the time, and it

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An issue of Ethics Unit 5 Assignment 1 u05a1 MBA6004 – Foundational Skills for Business Leaders Capella University - School of Business and Technology Jaydeep Chaudhari February 11, 2018 Introduction In today’s social media, all companies have a privacy policy to respect and protect their customers or clients’ personal data. Patel Brothers use social media and customer service kiosks at store level to gather personal information on its websites and deliver the services customer desire. Patel brothers utilize the collected information to offer and inform their customers about the new services and products, so consumers can take advantage of the services.

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2,700 to 3,300 words maximum 1.1 Introduction s18 of the Australian Consumer Law (“ACL”), which forms schedule 2 of the Australian Competition and Consumer Act 2010 (Cth) analogously with s52 of the Trade Practices Act 1974 (Cth) (“TPA”) provides that the liability of misleading or deceptive conduct is expressed in general laws. Karl Llewellyn outlined that this provision should be read ‘in the light of some assumed purpose’ , and this essay will examine the importance and scope of s18, as well as the relevance of the legal ruling in relation to misleading and deceptive conduct in trade and commerce. The appeal case of Google Inc v Australian Competition and Consumer Commission (“Google v ACCC”) examined whether publishing or displaying

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1649 Words | 7 Pages

Well, studies show that in this age careful spending in 9-in-10 Americans have made an impulse purchase when they were out shopping in a store based on a sale or a special that was going on where they were (Berk, 2009). Electronic coupons have the quick immediacy that can have the coupon in the consumers’ hands. This coupon can either trigger the customer to buy a product that they never used before, simply because of the coupon that impulses the buyer to buy that product. Also, a coupon itself can force the consumer to buy more products then needed because of a “buy 2, get one free”

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259 Words | 2 Pages

Theodore F. Claypoole, in his article, “Privacy and Social Media” (Jan. 2014), claims that there is a problem with how social media abuses the privacy of its users. He first expands on the original intention of social media, how it creates communities, then he mentions how it is currently used to over-share. Explaining that the platforms these people use take their personal information and sells them to other sites, Claypoole highlights the issue that he is writing about before he gives a detailed history of the laws that were and currently are enacted to protect user’s privacy rights on social media. His audience could be considered a general one, people who are concerned about their personal information online, and what laws they have on

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484 Words | 2 Pages

The author states, "The rise of big data and targeted marketing has created a landscape in which individuals are constantly being manipulated and controlled by powerful entities" (Chatfield 3). This theme pertains not only to technology and social media, but also to politics and advertising. Understanding manipulation can assist people in recognising and resisting attempts to influence their behaviour without their permission. Another universal theme present in the article is the idea of "illusion vs reality." Chatfield states, "The echo chamber of the internet can lead to a distorted understanding of reality" (Chatfield 4).

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“Social Media, the Real Thief” Social media is one of the most entertaining and thrilling ways to interact with others and express oneself, that is until the person finds himself physically incapable to remove his attention from Facebook. For every minute that someone spends on social media, they are putting themselves one scroll closer to its unforgiving grip. Engaging in social media presents the negative possibilities of manipulation, poor quality of life, and lack of validation. Therefore, social media is a corrupt form of interaction.

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152 Words | 1 Pages

Children don't see that some ads could be harmful to them. Kids also choose a product based on the packaging rather than what it actually is because they don't care what is in the package they just want it bdcause it looks

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310 Words | 2 Pages

A few of the positive reasons for banning a child from targeted advertising are as follows. Advertising on children may make them feel left out or not included if they dont have what is advertised. Some more negitive influencec advertising might have are the illusion that objects may make the child

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480 Words | 2 Pages

So they don’t have to focus on all the drama that is happening in the world. Some people might not think that because they can just block the people that start the drama in the first place and if they don’t block them they are just looking for drama to begin with. Whenever kids see bad ads it affects them mentally. They can have nightmares about the thing that they saw it could break them down they can also never talk again.

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641 Words | 3 Pages

But social network advertising also shared our information to third parties or another companies without our knowledge. People made decisions based on the input from closed group of friends and advertising. Another ethical problem is we have a problem to protect our customer identity information.

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According to an article titled "How ads get kids to say, I want it!" published by The Christian Science Monitor, children under 12 years of age influence $500 billion in purchases per year. To quantify it, it is nearly double of Singapore's GDP in 2010, which is a rather significant amount of money. So why are companies making advertisements targeting children? The answer is simple, and that is to make the kids beg their parents to spend money on something that they would otherwise have not bought. Thus, companies should not market to children as they are making use of the children to make

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1444 Words | 6 Pages

2012 ; Sweney, 2012; Ong et al, 2011). The essay shows that certain social media sites encourage individuals to deceive people online and in extreme cases harm people (Cox D., 2015) Also Beasley, B. and Haney, M. (2012) show how an individual can easily be anyone on the Internet, as it shows anyone can be someone they are not or an individual can portray the ‘perfect version’ of who they want their audience to see and not have to feel guilty about it because after all, it is just a ‘cyber life’. Overall, although there are positive sides to being a part of social media (Griffin, E. 2003) (Montana and Charnov, 2008) it remains to be that most users in social networking sites are not genuine at all or their online profiles lack authenticity due to them wanting to be socially desirable, as they have all the means necessary to be able to portray the person that they want to be and not portray the person that they really

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456 Words | 2 Pages

Advertisement targeting children should be banned to an extent. Many parents let their children do advertising, while other parents see the wrong in advertising. Persuading a kid to do something that they have no clue what its even about can be harmful. Kids should be old enough to understand what the point in a Ad is.

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1097 Words | 5 Pages

Many researchers from the American Psychological Association agree that ad targeting for children is unethical because it targets impressionable minds. It is also not healthy, mentally and physically, for our kids to be brainwashed by so many ads. Because of their lack of knowledge and experience, young children cannot understand the persuasive intent of advertising and see through schemes used by advertisers. Children are born with a very trusting nature, so they tend to believe what they see and hear. A child has a very limited attention span, advertising pitches have been shorten to deliver the message in 10 to 15 seconds .This

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1564 Words | 7 Pages

However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

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