Explain Why Some Marketers And Policymakers Believe The Internet And Social Media

Marketers and policymakers believe the Internet and social media may constitute a ‘web of deceit” for many reasons. First of all, not everything that we see through these mediums is real. A lot of companies use bloggers and influencers to help promote their brand. These people are paid most of the time; however, they do not reveal to the public that they are being rewarded. Second, a lot of websites and social media sites collect consumers’ information without their knowledge or consent. Another reason is that users have the risk of being hacked, get their credit/debit card information stolen, or even face identity theft. And finally, some advertisers tend to target their messages to children. So, marketers and policymakers have this feeling

Mobile marketing has become one of the most effective tools for marketers since consumers are able to visit a company’s website, browse product information, purchase products, make payments, read reviews, post feedbacks on social media, and more, just by using their mobile devices. Companies have used mobile to create apps for smartphones and tablets. Also they have enabled mobile friendly websites, created social media sites to promote their products and services through those channels, attract new customers, and build a stronger relationship with those they already have,

Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who argue that they are inefficient since less than 2 percent of coupons are redeemed? Coupons as a sales promotion tool is one of the most effective ways of influencing consumers’ purchase decisions. According to the authors of the textbook, “nearly 80 percent of consumers use coupons on a regular basis and some use them very heavily.” So, that confirms that coupons help in retaining customers. Coupons as a sales promotion tool could be very effective depending on how firms apply it. It would be more cost effective if they use online coupons instead of printed ones, and sending emails to their loyal customers that they have an available coupon with the expiration date, so they can remember and use it on time. This is the tactic that companies such as Kohls and Victoria’s Secret use all the time, and it