Social Media In The Travel Industry

explained social media in business communication with consumers and has pointed out that now travel industry has better tools to identifying the needs of the consumer in better way than ever. Changing level of adoption does not only exit in the size of the firm but also extends to the industry type. He further noticed that travel agents are early adopters and hotels are far slow in adoption of new technology. But in reality social media pages of Travel agents are lack over these posts which results in more interactions on Facebook. The objective of this research to have monitoring on the use of social media in the tourism industry focuses on the travel agents and their use of Facebook. The author believes that this is question for relevance

He wants to explore the role and economic impact of social media specifically websites and Facebook. The only objective to investigate the benefits that are available from the use of Facebook and social media sites for small scale business that are operational at lower scale. He believes that the benefits from the use of social media and websites results in building strong relationship between user and travel agents. User asked their queries on Facebook regarding promotional packages. These activities of users allow blogger to enhance the reach of the customer on domestic level as well as global level. Nowadays, consumers have been using social media in larger number and more frequently, which gives an opportunity to entrepreneur to reach and in touch with more people using social media platforms specially Facebook. Consumers mostly use this platform to make more friends, relationship development and deepening their relationships. Normally, social media is also called interactive media which provides travels agents not only provides one-way information but also to keep them in touch and interact with the content. Websites and Facebook pages are usually common tool used for businesses. Basically, Facebook establishes one-to-many relationship between business and receiver of the

Travel and tourism industry is one of the most important factors of online commerce businesses which impacts profoundly and changed overall structure of the industry. Facebook is one the hot spot of social media marketing where travel agents do posts their promotions frequently. Online travel agencies have anticipated ever since the emerging of new marketing dynamics and consumer behavior. With the diffusion of interactive web 2.0 features and application, travel and tourism have become real conversations on thrilling platform of human