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Caribou Coffee Case Study

1818 Words8 Pages

Caribou Coffee Introduction Caribou’s black coffee product is not an ordinary beverage or a standard or an average standard coffee. The company has endeavored in thoughtfully and carefully choosing the seasonal and regular coffee that are brew every hour thereby ensuring the maximum freshness throughout the day. Caribou’s black coffee is a product with the perfect mix of nutrition and taste with the company describing the nutritional balance as the perfect mix of energy and freshness with carefully selected ingredients. According to Caribou, black coffee’s nutritional mix is carefully calculated essentially basing these calibrations on the standardized recipes from each and every ingredient used. While the data is calculated in relation to …show more content…

In its home country, the Unites States of America, the company is the second largest coffee house company. The company has a total number of 273 fully owned coffee outlets in the US and 127 domestic licenses in the same country with a presence in a total of 18 states. Additionally, the company has a total number of 203 international outlets through a franchising system in a total of 10 countries. According to the latest available data statistics, Caribou coffee company has a yearly revenue of $365 million in the year 2011 a 27% increase from 2007 (https://www.statista.com/statistics/222038/revenue-of-caribou-coffee/). Product Lines Caribou Coffee Company has specialized in products ranging from coffee, bakery, teas, and related merchandise. The main product offerings of Caribou coffee is espresso based beverages and gourmet coffee alongside baked products, specialty teas, branded merchandise, whole bean coffee, and other related products. Additionally, the company supplies ground and whole bean coffee to mass merchandisers, airlines, grocery stores, and hotels (Caribou Coffee Company, Inc., 2009.) Company …show more content…

Caribou’s marketing mix ($Ps) crucially identifies the business’ main components and factors of the company’s marketing strategy and plan. Caribou Coffee Company uses the marketing mix as a formula for growth, improving on its brand image, and an incremental in its popularity. With an exponential growth, both in expansion and yearly revenue, the company has significantly shown how a well identified and developed marketing mix can support business growth and brand awareness and development. The need for business evolvement and an increased competition also ensures that the company redevelops its marketing mix from time to

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