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Business Strategy Case Study: Chesapeake Energy Company

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Today we have a plethora of choices when selecting products we desire, and with the advent of technology we have a diverse selection to fulfill or needs and wants at our fingertips. Corporations are now focusing on the voice of the customer and have either revamped or initiated the use of mission statements, strategic management, to convey to the consumer that they can meet their needs and be satisfied if they should choose them to do business with a company that stands by their operating principles. This week I will look at one winner and a loser in the business world who commits their efforts to delivering on their promise of value and customer and investor satisfaction. Did these firms align their products or services with the environment …show more content…

(Corporation, 2016) In May 2016, Chesapeake the 13th largest policies oil and natural gas producer settled close to 400 lawsuits covering $52.5 million and still have an ongoing claim with the Commonwealth of Pennsylvania. With the volatility of the energy sector with the constant flux of oil prices on a global scale, it is disheartening to see an American oil company not practicing their discipline in financial affairs along with their core values. I know how an obligation to investors and keeping up with the market can force the hand of business to choose to react to the market in an irresponsible manner to remain competitive and or afloat due to the lack of demand. But it comes at a cost, and for Chesapeake it results in a Department of Justice now investigating them, loss of capital, having their financials and possibly a criminal investigation in their near future. The Commodities market is competitive in that energy is a supply and demand issue and when competing in the global market competition is fierce even as a top US energy producer going against OPEC members. But even aginst these odds, there must be

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