In addition to the internal and external factors explored previously, trends in corporate social responsibility (CSR), sustainability, and business ethics will also impact Southwest. Particularly as, 88% and 83% of consumers believe companies should achieve their business objectives, while improving society and the environment and support charities and nonprofits with financial donations, respectively. Contrariwise, 65% of employees would leave their job if their organization was harming the environment, and 32% would leave their job if no money was distributed to charity. Therefore, pressures from both consumers and employees are influencing sustainable and ethical practices relating to the CSR mission of all organizations, including Southwest, by incorporating such practices into their overall, values, …show more content…
Today, data is the easiest it has ever been to obtain and disperse in real time; therefore, an expectation is that it will be done accordingly. In all, organizations are under a microscope, and sustainability is a topic of interest, as is transparency, accuracy, and honesty. Together, leaders are forced to consider sustainability in all facets of their decision-making, as it is a reflection of the brands reputation. Another trend present in CSR that will affect Southwest’s business environment is global action while thinking locally. Translating to global or national organizations thinking locally, by taking part as active participants in the community of which they habitat, and their employees live, work, and play. However, when this is done on a multi-local level, it becomes a global or national action. To carryout these acts in individual communities, guidelines, direction, funding, and buy-in from employees need to be had, as community service, fundraisers, and donations can be part of this