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Businesses Expansion Of Advertising During The Industrial Revolution

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Originally, businesses and products advertised in communities via posters and cards, usually made by woodcut or engraving (Croll). With the advent of lithography, businesses were able to create commercial advertisements for their businesses and products—a development that became crucial to these businesses’ expansions during the industrial revolution. William and John Pendleton opened the first commercially successful print shop opened in Boston in the 1820s and many more shops sprang up in cities like Boston, Philadelphia, and New York City (Le Beau 21). Lithographers like the Pendletons, Louis Prang, Currier and Ives, and Kellogg were popularly commissioned from the late 1820s through to the end of the century for business and advertising.
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