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Camel No. 9 Advertisements Analysis

642 Words3 Pages

A Deadly Accessory In 2007, Camel began a marketing campaign to advertise their new Camel No. 9 cigarettes. These ads were published in women’s magazines such as Vogue, Cosmopolitan, Glamour, Marie Claire, and InStyle. The readers were presented with a two full page ad, the first page of which is titled, “Dressed to the 9’s,” and displays a complete vintage outfit with a little black dress, earrings, a clutch, bangles, and a pair of black stilettos. It features style tips on how to make this outfit yours and directs the reader to visit www.camelsmokes.com to find out where you can purchase the outfit. The second page is simpler and is more obviously an advertisement. At the top of the page it says, “Now Available in Stiletto,” with a faint “No. 9” in the background. The cigarettes are placed front and center, in the feminine colors of black, pink and teal. The chic glamour presented by the outfit and the cigarettes is reminiscent of popular and fashionable era in the early 1900’s. It is clear that this advertisement was designed to make cigarettes a necessary accessory …show more content…

She wants to fit in with the current popular image, so she looks at these magazines to determine the current standards of beauty and couture. The ad knows its audience. It knows that vintage clothing currently has a huge appeal and it also knows that the readers of these magazines are looking for style tips. By adding the possible outfit on the left side, this ad fits right in with the rest of the magazine. It was clearly designed to blend in so that you would not immediately disregard it as an advertisement, but instead allow your eye to be caught by the vintage accessories and feminine colors. In this way it is almost relying on a deceptive form of ethos to gain your trust, before you realize that is not the usual magazine article you are

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