According to MarketLine, the Canadian hot drinks are represented by retail sales of coffee, tea among others. Although in 2014 the compound annual growth rate (CAGR) was 2.8% between 2010 and 2014, the hot drinks market grew at 2.8% and had total revenues of $1,114.7 million as showed on table 1. This CAGR had being considered moderate when compared with the United States and Mexican, which had respectively, 1.6% and 5.6% growing on the market with the total revenues of $10,519.1 million and $1,031.8 million in the same period (MarketLine, 2015, p. 7).

Comparing the CAGR in the consumption volume in the same period, the Canadian hot drinks are represented by 2.5% with the total 73.9 million kilograms as stated on table 2. The forecast