Company managers would prefer a secret ballot to card checking, card checking limits employers freedom of speech. During the collective bargaining process employers are at a disadvantage to inform their employees of the positive or negative impact the company may face by signing their authorization card. Secret ballots limits pressure to make certain choices. From a union perspective, card checking is preferred over secret ballot elections. Card checking eliminated the election making the collective bargaining a faster process and allows unions to speck individually with each member to persuade them to sign; it is easier to persuade someone when they are only informed of one side of the story. Lastly, card checking increases union membership