Executive Summary
The aim of this assignment is to examine the material and structure of the strategic plans (annual reports) for AGL Energy Limited, Carnegie Ware Energy and Reflow Advance Energy Storage and their connection to the competitive environment. All three of these organisations are discovering alternatives to electricity as the main power source. On comparison, AGL Energy Limited has the most comprehensive and succinct annual report of the three companies analysed. Introduction
Rumelt’s idea of strategy is the use of strength against weakness. Or strength applied to the most promising opportunity. Whereas Kenny believes that managers are unable to identify the success of their organisations because they insist on looking at performance from the inside out, rather than the outside
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Indeed, Redflow Advanced Energy Storage mission is “For Redflow to succeed, our core battery product must demonstrate the long term reliability and consistent performance that we, and that our customers, require of it.”
Although Carnegie Wave Energy’s mission statement was easier to find on its website then in its annual report. In this case, the mission statement for Carnegie Wave Energy’s is that “Carnegie is the only company in the world to offer a combination of wave, solar, wind, battery storage and desalination via microgrids.”
AGL Energy Limited and Redflow Advanced Energy Storage mission statements are more outward looking at the customer and environmental factors, whereas Carnegie Wave Energy is more focused on what the organisation will deliver.
Elements in the Annual