• Famoso Neapolitan Pizzeria is focusing on the group of people who are in the range of 19 to 34 years old or millennial crowd. "there is an increase in number of millennials as the average age of population continues to rise in Canada.”
• In my opinion, another reason for targeting this is consumers eating habits in association with the urbanization trend and a tendency to eat away from family and on the go. The increased proportion of young busy urbanities encouraged many organizations to emphasize on meal solutions to respond to the demands of these consumers, who seek meals and food varieties other than unhealthy fried and typical fast food.
• Beside this, the solid presence of millennials on the web, gave an opportunity to the industry