Expanding Smoke's Poutinerie Into The Spanish Market

Smoke's Poutinerie will be expanding its business into the Spanish market, and this report provides an analysis of the market conditions and strategies for successful entry. The Canadian fast-food market is fiercely competitive, but Smoke's Poutinerie has all the potential to succeed in the Spanish market due to several key factors. Spain has a strong culture of fast food and street food, and poutine, as a comfort food, is similar to the popular Spanish dish called Tapas. Additionally, the use of real cheese curds in Smoke's Poutinerie's poutine will appeal to locals as cheese is a popular ingredient in Spanish cuisine. Smoke's Poutinerie will target young adults, teenagers, tourists, and food enthusiasts as its primary market in Spain, where fast food and

The company will face competition from international fast-food chains such as McDonald's, KFC, and Burger King, street food vendors, and online food delivery platforms such as Deliveroo, JustEat, and Glovo. As well as some local restaurants that sell poutine like Roll Madrid Restaurante and Juana La Loca. In terms of marketing strategy, Smoke's Poutinerie will use a combination of "push" and "pull" tactics. "Push" tactics involve promoting the product directly to the consumer, such as through advertising and sponsorships, while "pull" tactics involve creating demand for the product through word-of-mouth and positive reviews, such as through social media marketing and public relations. The goal is to create a balance between the two tactics, with "push" tactics bringing awareness to the brand and "pull" tactics driving consumer demand. Smoke's Poutinerie's unique and distinctive poutine options, along with its consistent and satisfying dining experience, will help drive consumer demand, while its advertising and sponsorships will bring awareness to the