Kudler Fine Foods Executive Summary

Kudler Fine Foods has opened two locations, one being France and the other Sweden. The idea is to introduce a refined affordable product, which is based on customers wants and needs in higher quality foods. Kudler Fine Foods will offer both locations high quality, affordable, unique gourmet foods and wines. Kudler has done research in France and Sweden and came to the conclusion that there is a need for a gourmet grocery market, specializing in fine wines, fresh foods and imported cheeses at a reasonable price. Once the doors are opened for both locations, Kudler’s main objective is to make a lasting impression on their domestic and international countries. In order for this to take place, the marketing team will discuss various marketing

Marketing objectives identify what you want to achieve with your marketing actions. Kudler’s marketing objectives in France and Sweden should be based on understanding their strengths and weaknesses, and the business environment they operate in. More importantly, Kudler’s marketing objectives should be connected to their overall business strategy.

When setting objectives it is very important to ensure that your objectives are; specific, measurable, achievable, and realistic and time specific, or SMART for short. (www. toolkit.smallbiz.nsw.gov) Kudler must successfully administer their marketing activities and be able to establish how victorious they have been and whether they have conveyed the exact benefits required to meet consumer

In order to achieve this, Kudler will take the necessary steps in France and Sweden using the SMART approach. Kudler needs to be precise in their efforts. So Kudler needs to have an understanding of current consumer preferences in the targeted segments and target each product offered such as high quality foods, cheeses and fine wines. Objective is measurable because Kudler’s current market share is 15% in France and 0% in Sweden. Kudler will establish a target of 30% market share in France and 10% to start in Sweden. Market share will be determined by the overall value of sales in terms of dollars. This is possible by making certain that the Kudler’s personnel are fully involved in the development and implementation of the strategy, every employee needs to be hands on. Kudler’s market share will be achieved within 12 months and success will be tracked regularly. These objectives are practical as the marketing resources are in place and Kudler has to set a time specific goal.

Kudler’s marketing strategies are determined by the activities they must complete in order to achieve their marketing objectives. Kudler will have to decide their target market and actually develop strategies (product, price, promotion, and place) to support how Kudler’s market position. Kudler has different marketing strategies for France and Sweden. Kudler will work to expand in France while trying to