Most Brazilian companies, both private and state owned, are strongly aware of their corporate social responsibilities, and Brazilian citizens expect local businesses to show such awareness. As a result, many corporations support education, health and other programs in the communities where they operate. Brazilian governments at all levels also support sustainability as a combination of good social, economic and environmental practices.
b) implications for your product’s marketing strategy
The environment law in Brazil is providing a high-level overview of environment law in Brazil and looks at key practical issues including emissions to air and water, environmental impact assessments, waste, contaminated land, and environmental issues in transactions. This product, Maple Syrup, has no implications for the Brazilian environment. Its
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Market Structure and Competitive Analysis
i) description of the market - size and growth
a) facts
Brazil has a population over than 200MM and is the fifth largest country in the world, with a total area of 8,514,876 km2, covering 21% of the total land area of the Americas and 47.7% of South America. Sharing borders with nearly every country in South America except Chile and Ecuador, its territory is divided into five major regions North, Northeast, South, Southeast and Center-West – with each of them clustering together States with similar geographical, demographic, economic and social characteristics.
b) implications for your product’s marketing strategy
With economic recession, we have some implications for product`s marketing strategy. For instance, price sensitivity is bound to increase in Brazil, for customers, other businesses, and the government. However, the target market strategy will focus on higher income. In this case, the target market will be differentiated from other local competitors with an international product. In additional, the taste and quality will be an important aspect of the product`s marketing