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Virgin Atlantic Situational Analysis

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The aim of the assignment is to conduct evaluate a project based on a time framework of six months in order to take the business working on next level as HR advisor. The aim of the paper is to conduct a situation analysis of Virgin Atlantic in regards of PESTLE and SWOT analysis to evaluate the internal and external factor that affect the working and business of the company. It highlights the aims and objectives of the project that are meant to be achieved by the end of the complete project. It further intent to conduct a risk assessment and propose a project plan to help the HR of the company achieve their proposed aims and objectives. In addition, it tends to evaluate different creative thinking and team building strategies to help the organisation …show more content…

It is important for the company working in the current market place to conduct a situation analysis based on different models like PESTLE, STEEPLE, SWOT and other so is to reduce the risk of any potential harm. Moreover, in case of Virgin Atlantic, it is important for the HR of the company to conduct internal and external analysis especially in regards of international market to avoid any risk in organisation’s operations (Bratton & Gold, 2012). Pestle Analysis It is important for situation analysis to highlight the external factors that directly or indirectly affect the working of the company. PESTLE analysis is based on political, environmental, social, technological, legal and economic factors that affect the working of the company. In case of Virgin Atlantic, it is important for the airline company to evaluate the political, technological and legal factors in detail in order to formulate their internal strategies accordingly in order to avoid any potential damage of the assets of the company (Kerzner, 2013). Table 1 PESTLE …show more content…

It can be said that managers and HR professionals highlight various aims and objectives for the organisation to follow. These objectives are based on specific, measureable, actionable, relevant and timely. These five factors help the managers to specifically classify their objectives to accomplish in regards of a limited time framework. For instance, an organisation aims to hire a number of employees in a span of six months; SMART objective model will help the company to develop sub goals in order to increase the efficiency of their working goals (Jiang, et al.,

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