ipl-logo

Virgin Australia Case Study

3992 Words16 Pages

Virgin Australia (Theory in Action)

Group-6
Amit Boro PGP14005
Ganeswar Miniaka-PGP13087
Lokesh Kumar-PGP14028
Praveen Kumar-PGP13041
Rahul Kumar Pakhale-PGP14037

Virgin Australia

Virgin Australia Airlines is Australia’s second largest airlines as well as the largest by fleet size to use the Virgin brand. The airline was co-founded by British businessman Richard Branson, the founder of parent Virgin Group and Former Virgin Blue CEO Brett Godfrey.It was established in 2000 with two aircraft operating on a single route. The airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Melbourne and Sydney, using a fleet of narrow-body Boeing and Embrae, and Airbus and …show more content…

The structure is loose and people-oriented. The employees of the company hold a stake in the success of the business, with the requirement that the company be self-sufficient. While the company carries the Virgin identity, the employee is responsible for the success of the business entity they are employed by. The Virgin Group follows a very complex mixed structure of franchising and keiretsu. A keiretsu is a group of organizations, each of which owns shares in the other organizations in the group, and all of which work together to further the group’s interests. Furthermore, it is organic and dynamic to the changing environment. This brings flexibility in the organisation and its people, so people initiate change and can adapt quickly to changing …show more content…

Virgin Australia’s has a decentralised system. There is a free flow of communication. Therefore, problems arising within the organisation get their solution coming from within the organisation somewhere. In fact, the employees are provided with the authority to make unsupervised decisions based on their intuition rather than following a chain of command. This leads to the employees having more confidence in them and in the management. Interaction among all the levels of the hierarchy is spontaneous, so it increases effective communication. John Borghetti the CEO of Virgin Australia, himself personally interacts with employees on a regular basis discussing ideas and receiving feedback. Virgin Australia promotes self-sufficiency and effective communication within the organisation and believes that the employees are the backbone of the company. Hence they have been given enough involvement and authority in decision making. Since Virgin Australia comprise of many different departments, it is also necessary to have organizational bureaucracy in it. But, since Sir Richard Branson has always ensured minimum bureaucracy as much possible since the beginning of the business. So, Virgin group and so thus Virgin Australia has a formal structure but only limited to the top levels of the company and changes to informal as climbing down the

Show More
Related
848 Words | 4 Pages

It builds more efficient manager and employee team when it comes to projects. The employees understand the roles that they play within the organization. Managers are better equipped to correct their staff without the feeling of hostility. This will create a higher moral among employees, thus making the work environment more healthy and positive. We at CEN Solutions suggest that you create an organization flow chart to improve your communication process.

Read More
952 Words | 4 Pages

This is an example of flat organisational structure as there is no middle management. The organisational structure of Macmillan Is split up into 6 different sections. The first and most important sector is the chief executive whose job it is to make the big decisions and to manage the major operations and resources of the company and finally acting as the main communicating point between board of directors and corporate operations, and then there is a board of trustees that the chief executive rely on to help them with the important decisions.

Read More
1294 Words | 6 Pages

I feel that after my research I can justify that Merlin Entertainments operates by the divisional (diversified) organisational type. I feel this way because the central headquarters of Merlin Entertainments supports a number of different divisions and venues that operate differently and in different locations throughout the world, Merlin have multiple divisions e.g. Alton Towers, Thorpe Park and Madame Tussauds. These operate throughout the world in numerous locations. Merlin Entertainments have a central board of directors who make the decisions that will affect Merlin Entertainments on a wide scale and all of their divisions respectively. These board of directors have the responsibility to make the correct decisions so that Merlin Entertainments

Read More
1479 Words | 6 Pages

Chouaib Elhajjaji Written assignment 3:“Corporate Culture at Herschend Family Entertainment” pages 318 – 320 (Questions 1-5) Due Date : Wednesday 25 November , 2015 GRADE_________________ 1-The characteristics of corporate culture elaborated in this chapter were the following. Corporate culture is shared, a provider of guidance, a provider of meaning in the organization, top heavy, a constellation of values, a dynamic constellation of values, organic, inclusive of life values. Choose three of these characteristics and show how the culture Manby promotes at Herschend Family Entertainment relates with each one.

Read More
459 Words | 2 Pages

The restaurants are clean and the serving staff is friendly and smiling. CFA’s use of strong corporate culture creates a competitive advantage through the alignment of manager’s decisions with CFA’s stakeholder’s interest. This tight knit culture promotes morals and ethical standards and their core values have worked well to gather a firm customer base. CFA has established a relationship that goes much deeper than simply providing a high-quality product and service. It has a loyal and dedicated following unparalleled to its competitors.

Read More
1475 Words | 6 Pages

Contents Terms of Reference 2 Procedure 2 Findings 3 Current Structure 3 New Structure 4 Employee Relationships 4 Instructing Staff 5 Contingency Variables 5 Conclusion 6 Recommendations 6 References 7 Appendix A 8 Terms of Reference I am a HNC business student. I am writing this report as part of my course. This assessment covers outcome 4 of the Managing People and Organizations' class.

Read More
2186 Words | 9 Pages

The airline is financially weak and its share price has slumped. Virgin Australia Airlines has a strong market value and image owing to its innovative ideas and creative thinking. It operates a rapidly growing fleet basically comprising of Jets and Airbuses. The low average fleet age helps the company to reduce maintenance cost of the aircrafts. Financial performance of the company was not so encouraging in 2011 because of rising fuel price, high value of Australian dollar and environmental disaster.

Read More
1680 Words | 7 Pages

Legitimacy theory is a “positive theory” that asserts that businesses are bound by the implicit “social contract” that the corporation agrees to perform that are specifically relating to social and environmental issues (Rankin, et al. 2012, 142). To remain congruent with societal values in which it operates, a corporation can address attributes that relate to this theory through voluntary social and environmental disclosures made on platforms like its annual report (Coebergh 2011, 65). Virgin Australia has various groups of important stakeholders who can affect or is affected by both the actions and activities of the corporation (Laasch and Conaway 2014, 97). They are namely, guests, employees, investor groups and shareholders, unions, non-government

Read More
1025 Words | 5 Pages

Threat of substitutes “The threat of substitutes for Virgin Atlantic is low in the developed countries where people mainly use airlines for both short and long distance travel”. “Virgin has a high group of substitutes. Leading substitutes include innovative products such as IPhones, Blackberries, Times Warner Productions, and Google products. Some of these substitutes products prices are lower, creating buyers to face few high switching costs”. On the other hand, in the developing world, there are threats of different modes of transport for example train.

Read More
1201 Words | 5 Pages

1) The Vega Food company case holds a rich content of family culture and dynamics that discuss the level of classiness in the complexity of the family–business relationship. The case discusses the various things that scheme against shareholder loyalty. Some of the following are: the need of growing families, the differing needs of financial decisions, the influence of the spouses, the instant fulfillment–shareholder value of Wall Street, the tendency for zero-sum dynamics in the absence of business growth, and the differences in a viewpoint across generations or the employment status in the firm. The main aim of Vega Food company insures to learn about the relationship within family, management, and ownership practices that go into making a loyalty tag amongst the shareholders and keep the family–business link healthy. 2) Relationships amongst members’ works as a significant factor in the key to success of any family business.

Read More
2932 Words | 12 Pages

Consensus Judgement Experienced managers agree that there is probably a worthwhile benefit to go for, their views deserve to be heard. For FedEx, we can establish some kind of coffee morning once every week for managers to have sharing knowledge. Use video conference to eliminate the distance problem and we can gather managers in all over the country. c. Championing Strong and enthusiastic champions are important for the effective implementation of new intervensions. In Indonesia we have Gen-Y generation community comprised young staff age 22-33 year old.

Read More
1824 Words | 8 Pages

Boost Juice is an Australian organisation that specialises in making juice, but has also recently opened ‘Salsa’ stores as well. They started in 2000 and since then have opened 250 stores in 12 different countries (Boost Juice, n.d.). This report analyses the organisational culture, management and leadership styles of Boost Juice as well as how they engage and motivate employees in the documentary Undercover Boss. An issue and strength will also be identified within this and recommendations will be made. Finally, the Undercover Boss method with be evaluated in order to support the recommendations made.

Read More
1229 Words | 5 Pages

The use of communication and unity are the key characteristics for a well- run organization. This reenterates the statement made by O’Toole and _____ involvement from managers enforces subordinates to move forward in a more suitable manner. Consequently organizational structure is necessary for a well implemented

Read More
788 Words | 4 Pages

Whereas other changes limited the impute of employees that should have been given more control. Hence Herold’s lack of understanding made the employees feel uncertain about their responsibilities and what they were supposed to do to contribute to the growth of the company that lead to the major failure in

Read More
893 Words | 4 Pages

Until today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications. Experts criticized their crisis management by saying “crisis in managing crisis” and “make a crisis worst” due to their failure in crisis communications.

Read More

More about Virgin Australia Case Study

Related Topics

Open Document