While corporate management at many other quick-service restaurant companies has changed frequently, many members of the Chick-fil-A corporate management team and Chick-fil-A corporate staff have been with the company for more than 20 years (Chick-Fil-A.com, 2015).
One corporate policy that makes CFA particularly unique is all locations are closed on Sunday. This costs the company at least $500 million in revenue annually (Forbes, 2010). In spite of this, the company still believes strongly in this commitment. Management believes that all operators and their employees should have an opportunity to rest, spend time with family, friends, and worship if they choose to do so (Chick-Fil-A.com, 2015).
CFA believes strongly in family, community, and
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The restaurants are clean and the serving staff is friendly and smiling. CFA’s use of strong corporate culture creates a competitive advantage through the alignment of manager’s decisions with CFA’s stakeholder’s interest. This tight knit culture promotes morals and ethical standards and their core values have worked well to gather a firm customer base. CFA has established a relationship that goes much deeper than simply providing a high-quality product and service. It has a loyal and dedicated following unparalleled to its competitors. During the LGBT controversy, over 600,000 CFA supporters participated in the counter gay rights protest and sales rose 12% (J, 2013). In a survey conducted by Rasmussen Reports, just 13% were likely to participate in a boycott of CFA restaurants, while 77% were not planning to participate at all (Rasmussen, 2012). In addition, the turnover in franchisees run high in the fast food business, sometimes as high as 50 to 60 percent; however, CFA prides itself on their exceptionally dedicated and steady franchisees, which have yet to rise above 3% per year. Moreover, the majority of CFA franchisees hold their jobs for