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Case Study Lululemon Athletica Inc

257 Words2 Pages
Based in Vancouver, Canada, lululemon athletica inc. is an upstart company that provides premium quality athletic apparel at a premium price. While the worldwide economy has been in decline, lululemon has been producing financial gains in every major measure of performance. Furnishing excellent examples of foundational strategic management concepts, this case illustrates the power of entrepreneurial thought, vision, and strategy to produce results in stark contrast to forces in the external environment.

The case describes lululemon’s niche strategy, inimitable corporate culture, and leadership values, as well as conditions in the external environment. As details of economic, competitive, and stakeholder pressures unfold in the case, it is
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